Identities and the Media: Feminism

1) Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here).

2) What are the two texts the article focuses on?
 Pan Am (Tv series)

Beyonce's 'Why dont you love me' (Music video)

3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

Pan Am would be representing the male gaze as to the picture shown they are stewardesses but by the way of the clothing is sophisticated. an image whose purpose is to be admired and aspired to by women, and visually enjoyed by men.also with Beyonce it would be meaning of how she is idolized as to be represented as an independent woman. vintage style bra, Fifties pedal pushers with cats-eye-shaped glasses, suspenders and stockings which all allow the audiences to not only appreciate Beyoncé’s ‘credentials’ but also the vintage fashion on offer. The make-up also utilises the classic 1950s

4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?

Texts like this  are not reinforced to feminism as to women always being objectified by mean by how they dressed. such as wearing provocative clothing there will always be judgment upon it and it would make men find it more appealing as to the music video. I believe there is still a sexism approach as to Pan Am characters of being stewardesses and for Beyonce parodying in her music video.


5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.


Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed.


Third wave feminism – Was a movement that redefined and encouraged women to be dominant and sexually assertive.


Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men.


No More Page 3

1) Research the No More Page 3 campaign. Who started it and why?

 August 22, 2012, Lucy-Anne Holmes


2) What are the six reasons the campaign gives for why Page 3 has to go?

3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?

 The belief of Barbara Ellen is that page 3 should go because of the way it represents women and Susan Boniface believes that the campaign should not be exisating and should go away.

4) How can the No More Page 3 campaign be linked to the idea of post-feminism?

 The campaign represents women as being more than objects to be just for not show but can be aroleodel to all other women and the campaign is stopping page 3 from making women feel less than themselves.

5) What are your OWN views on the No More Page 3 campaign. Do you agree with the campaign's aims? Should the campaign continue?

I believe the campaign should continue its a newspaper shouldnt even be shown. There are younger people who would look at this and would get the ideology that women can be just objects and i believe that its wrong the aims of the campaign is goods and i believe that they should keep going,

6) Do you agree that we are in a post-feminist state or is there still a need for feminism?

Feminism is always going to be needed as to many factors of women being in society they are still not enough where there is equality in a work station and should be still pushed. There are traditions which all get in the way of this and i believe that feminism is still needed and going to be for the next few years where we are perfectly equal for everything.