Daily Mirror publisher to launch 20p newspaper New Day

 http://www.theguardian.com/media/2016/feb/17/daily-mirror-newspaper-new-day

 The publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition. Cut-price title is expected to target the same mid-market audience as the Mail and Express. The article is about the ideas that daily mail has and believes it will be getting attention. It is expected to be initially priced at about 20p, the same price as the cut-price national i when it launched in 2010, but will be raised depending on reader demand.

1.Johnston Press, the new owner of the i, was quick to differentiate its new acquisition from New Day.

2.One source briefed on the launch said that while the ultimate pricing was fluid it is has been described as ultimately being “anywhere up to under £1”.

3.In September, Richard Desmond attempted to start a tabloid price war by slashing the cost of the Daily Star in half to 20p.

 I think its a bad idea if its the newspaper industry as they are slowly dying and just going down more in the business yes its competition but its competition which is going end bad for all the newspapers. This is a big risk for the daily mirror and i believe if they do this it would be a big risk and advertisement would be helping in this.