Report says users of adblockers are likely to be tech-savvy and see fewer ads overall. People who use adblockers when using the web could be some of the most valuable people to show ads to, according to the article this would be the idea of actually still giving advertisement. As to having to cost for these ads to go away .The report’s authors say people who block ads could generate more money for publishers because they are likely to be tech savvy and in the “millennial” age range that advertisers want to reach, are less likely to be bots (computers posing as humans), and are likely to see fewer ads overall.
1. Adblocking is one of a number of growing threats to online publishers that rely on advertising. The practice has been on the rise in recent years, particularly on desktops and laptops.
2. PageFair, which sells services to publishers to measure and attempt to counteract adblocking and contributed to the report, has estimated that total lost revenue from adblocking grew from $5.8bn to $10.7bn between 2014 and 2015 in the US, $1.6bn to $3.6bn over the same period in the UK.
3. The report also warns that publishers should be wary of relying too heavily on so-called “walled gardens” offered by tech companies such as Facebook and Snapchat, which offer ways to provide content with ads that can’t currently be blocked. It says that not only do these platforms gain a high degree of control over the content, but they may also eventually be subject to adblocking themselves.
The company also predicts the total lost revenue from ad blocking could $41.4bn this year. However, the figures are an approximate calculation based on total revenue and adblocking rates, meaning the real figures could be significantly lower or higher.In my opinion ad blocks should be free and should be allowed to access what we want to have pop up or not we dont have the control of this and it will be a struggle as ads pop up alot now.
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