Google Amp will make reading the news faster, but can it keep the web open?

http://www.theguardian.com/media/2016/feb/24/google-amp-will-make-reading-the-news-faster-but-can-it-keep-the-web-open

Accelerated Mobile Pages is designed to save readers seconds and make money for publishers online where slow-loading sites can make all the difference. This article is explaining the difference Google is doing with there HTM,L system. This would be changing the web service as to making it quicker and user friendly. This is to save the readers alot of time as to be faster and to actually be clear with the browsing sites. Eliminating those few seconds of delay is important because they can make the difference between someone reading an article and seeing an ad alongside it  and simply abandoning it. Research firm Forrester claims 40% of people will not bother with a shopping website if it takes more than three seconds to load, and that’s when they are looking at something they want to buy.

1. The real test for Google, however, will be whether Amp keeps people on the web, where people use Google search to find what they want, rather than abandoning it in favour of the “walled gardens” of its competitors, chief among them Facebook.

2. Facebook has its own fast lane for news content, Instant Articles, which takes a feed from publishers and turns them into stripped-down pages that also load more quickly. It has two major advantages: it lives inside the world’s largest social network, and, for the moment at least, ad blockers can’t do anything about the ads.

3. Google has built Amp along open principles because it needs the open web to make money. For publishers, that has meant a very different partner to work with. For most consumers on their phones, all that will matter is those few precious seconds saved.

This overall would be making the web browsing experience be better for users. It would be making more profit because of how fast the loading will be on the phones. Google is going into there own way to bring out fast processor for web pages shows the innovation to bring news and information quicker. Those delays are also helping drive the adoption of ad blockers, which on mobile devices can save consumers both time and their data allowance by stopping pages downloading the ads and tracking code that comes with them.Google claims that Amp pages load four times faster and use 10 times less data, and early tests by some publishers suggest it is having an impact.