Daily Mail website's ad revenues surge as paper announces price hike

http://www.theguardian.com/media/2016/jan/28/daily-mail-websites-ad-revenues-surge-as-paper-prepares-for-price-hike

Mail Online ad income soared by 27% in the fourth quarter, driven by US growth – but it was not enough to offset print decline.The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years. The article is explaining about the decline in the newspaper industry they are facing and have increased in their advertisement. this would mean that the daily male will be increasing its cover price to 65p in February.

1.DMG Media, the division which includes the Mail business, Metro and Elite Daily, said that in the four weeks since 27 December total underlying ad revenues are down 12% year on year.

2.Daintith said print revenues fell 20% in the four-week period, while digital grew by just 11%.

3.DMGT announced on Thursday that the Daily Mail is to increase its cover price from 60p to 65p from 1 February, its first increase in three years.

In my opinion we know that new digital media is taking over news and mail online doing this would mean they are to survive as long as they can. The online sources online are free and if they do higher the prices they would be in threat as to the demographic they are going for are now using new technology and would not go for traditional paper but go on their phones for news.