Thursday 21 January 2016

Daily Mail takes full control of Australian website

Mail Online Australia front page

http://www.theguardian.com/media/2016/jan/15/daily-mail-takes-full-control-of-australian-website

The Daily Mail has ended its joint venture with Nine Entertainment and taken full control of its Australian news and entertainment website. The two companies, which described the decision as mutual, announced the joint venture in 2013 with the newsroom opening in Sydney on 1 January 2014 Nine Entertainment joint venture ends as Mail Online’s global chief executive says 100% ownership is best business model. This article is explaining that the Australian website has been fully controlled by the daily mail.

1.Taking full control of the Australian business brings it in line with the Daily Mail’s US and UK digital operations, which are wholly owned by DMGT.

2.The Daily Mail Australia has approximately 2 million monthly readers and has operations in Sydney, Melbourne and Brisbane.

3.DMGT said the change in ownership will not affect management, with Peter Holder, managing director of the Australian business, continuing to report to Clarke.

As this big ownership change has happened means the daily mail can make more as 2 million reader are made monthly. I believe that this could be a good idea for daily mail as they are globalising but it would mean a bad idea for other news sources and it would mean that more readers would be looking at the daily mail which is a right wing news industry and this may be a bad idea as to more readers seeing very biased opinions and i believe this is the struggle as its just more power for the right wing.

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