New York Times to invest $50m on global digital expansion

 http://www.theguardian.com/media/2016/apr/14/new-york-times-to-invest-50m-on-global-digital-expansion

 The New York Times is to invest more than $50m in an aggressive international digital expansion to take its “without fear or favour” brand of journalism outside the US. The publisher said that with mounting pressure on international media around the world there was an opportunity for the NYT to become an “indispensable leader in global news and opinion”. The media organisation is to launch a new division, NYT Global, which will be responsible for spearheading a three-year $50m digital growth strategy. The new “international digital growth team” will be led by international editor Joe Kahn and international president Stephen Dunbar Johnson.

1. The NYT receives about 375m visits from readers globally each month.

2. The UK is set to receive a significant chunk of the NYT’s expansion investment, including hiring more staff, as it is estimated to be the publisher’s third biggest market accounting for 2.5% of all traffic.

3. Last year, the NYT broke through the 1 million digital subscriber mark. The publisher launched its digital paywall in 2011.

In my opinion i believe that the expansion into the digital realm would be a good investment as to the world of technology being used and for bringing more readers globally. This would be for the consumer as to bringing more interest to the world and  giving the news industry a good idea as to the no fear saying that they will push their journalism and they're making revenue so this could be a success in the future.