Your chosen industry:
The Film Industry
Your chosen case study (i.e. text/institution etc.):
Paramount pictures
Have you received approval for this case study from your teacher? Yes/No
Yes
Research and answer the following tasks on your MEST3 exam blog:
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
There has been a big difference as for audience experience has been the same for 102 years old as the viewer going to the big screen and paying around £9 for a ticket. The difference now is that we access this on our digital devices like smartphones and tablets where we can watch at home or on the go.
2) Has new and digital media changed the way the audience consume your chosen product?
New and digital media has changed as to audience can pick whatever movie they would want on any device as to streaming and to ordering online. This would be sites like iTunes and Netflix where the audience would pay for one copy of the film or rent it like iTunes or do as monthly subscription like Netflix. However there is the illegal way of streaming for free where the studio gets no money.
3) Has the size of the audience changed as a result of new and digital media?
The size of audience has grown to a bigger size as to the movies that the Paramount pictures have invested in or produced with. This would be because of the access we have now as to tablets and phones as well and this would the money into the studio as to making the money back for the whole budget put into the film. This would be bringing audience to giving different types of genres and letting them accessed
.4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
It gives an easier choice for the audience as to Netflix being £6 a month gives you all old movies or TV shows and it would give any type of audience what they want. This would be giving the audience a range and choose what they want on a Friday night.
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
Piracy is the biggest negative impact to the digital media as to easily getting content which is free online and this would give no money to the studio.
6) What about audience pleasures - have these changed as a result of new and digital media?
Audience pleasures haven't changes but the brand has changed to being able to view on different products.
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.The target audience for my case study would be everyone from each age, gender, demographic and psychographic group as the institution makes movies for different people that appeal to all different audiences ranging from kids movies to 18 action movies for adults to watch.
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
The institution as not been changed because of ownership as to only being developed for the future. This would be no changes in the industry but only improving into the technology realm and being accessible by having there own website or making partnerships.
2) What impact has new and digital media had on ownership in your chosen case study?
Has been not been a big impact on ownership just deals and regulations as to paramount content be on other digital media websites.
3) How has new and digital media changed the way institutions produce texts?
New and digital media hasn't really changed the industry as it has grown stronger as to releasing movies and it has been advertised by the media.
4) How has new and digital media changed the way institutions distribute their product?
New and digital media has changed as to putting content on different sources as to iTunes and Netflix or it could be on google play store giving content in different places which audiences would use.
5) How might new and digital media threaten your chosen industry?
Putlocker and apps such as movie box mean that not as many people will go to the cinema and pay for a film that they can get for free on their phone or computer. This would be the use of streaming and its affect on the industry.
6) How has new and digital media changed the way your chosen industry is regulated?
New and digital media means that regulation has to be more strict with new and digital media but also means that regulation is much less effective as the internet is not regulated and under age audiences can view 18 movies for example online at home with internet access.
Globalisation
1) How has globalisation impacted on your chosen industry or case study?
The news and digital has used its content to be accessed in different countries and this would be allowing people to watch this on Netflix out of the UK and in America or Japan.
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has given the globalization a positive impact as to giving a range to different countries and allowing this content to be accessed. It is an negative as well meaning that piracy can happen easily as to getting a copy from a different country and being put online.
Social media
1) How has your industry or case study used social media to promote its products?
Paramount pictures uses Twitter and Facebook for its advertising all their movies getting them noticed.
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
They have used it for posters on social media as to how many days left for the movie or they will give promo clips from the movie.
3) Is social media an opportunity or a threat to your industry and case study?
in a film culture built on the online experience of accessing films (and other media such as books, games, music etc.) is that sense of having exchanged a limited sense of ‘coming attractions’, as listed in the cinema foyer, for a much wider range of recommendations of similar kinds of films, possibly all related to our own preferences.
Statistics
1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.
| Rank | Title | Year | Domestic gross | Notes |
|---|---|---|---|---|
| 1 | Titanic* | 1997 | $658,672,302 | Distributed internationally by 20th Century Fox. |
| 2 | Transformers: Revenge of the Fallen | 2009 | $402,111,870 | Distributed internationally by DreamWorks Pictures. |
| 3 | Transformers: Dark of the Moon | 2011 | $352,390,543 | |
| 4 | Forrest Gump* | 1994 | $330,252,182 | |
| 5 | Shrek the Third | 2007 | $322,719,944 | Distribution only. Owned and produced by DreamWorks Animation. |
| 6 | Transformers | 2007 | $319,246,193 | Distributed internationally by DreamWorks Pictures. |
| 7 | Iron Man | 2008 | $318,412,101 | Distribution only; produced by Marvel Studios. Distribution rights were transferred to the Walt Disney Studios in 2013.[87] |
| 8 | Indiana Jones and the Kingdom of the Crystal Skull | 2008 | $317,101,119 | |
| 9 | Iron Man 2 | 2010 | $312,433,331 | Distribution only; produced by Marvel Studios. Distribution rights were transferred to the Walt Disney Studios in 2013.[87] |
| 10 | Star Trek | 2009 | $257,730,019 | |
| 11 | Raiders of the Lost Ark* | 1981 | $248,159,971 | Later retitled Indiana Jones and the Raiders of the Lost Ark. |
| 12 | Transformers: Age of Extinction | 2014 | $245,439,076 | |
| 13 | Shrek Forever After | 2010 | $238,736,787 | Distribution only. Owned and produced by DreamWorks Animation. |
| 14 | Beverly Hills Cop | 1984 | $234,760,478 | |
| 15 | War of the Worlds | 2005 | $234,280,354 | Distributed internationally by DreamWorks Pictures. |
| 16 | Star Trek Into Darkness | 2013 | $228,778,661 | |
| 17 | Ghost | 1990 | $217,631,306 | |
| 18 | How to Train Your Dragon | 2010 | $217,581,231 | Distribution only. Owned and produced by DreamWorks Animation. |
| 19 | Madagascar 3: Europe's Most Wanted | 2012 | $216,391,482 | Distribution only. Owned and produced by DreamWorks Animation. |
| 20 | Kung Fu Panda | 2008 | $215,434,591 | Distribution only. Owned and produced by DreamWorks Animation. |
| 21 | Mission: Impossible II | 2000 | $215,409,889 | |
| 22 | Mission: Impossible - Ghost Protocol | 2011 | $209,397,903 | |
| 23 | World War Z | 2013 | $202,359,711 | |
| 24 | Monsters vs. Aliens | 2009 | $198,351,526 | Distribution only. Owned and produced by DreamWorks Animation. |
| 25 | Indiana Jones and the Last Crusade | 1989 | $197,171,806 |
Paramount is the top five in the industry and these are the movies to show why, It shows that the movies they have made have made alot of profit over time as to Titanic being there biggest hit making alot of money for the industry so they can invest more into the future movies. This gives the gross profit and the rankings of how much they made for the movie and the year.
2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry?
new and digital media has made the gross of movies be high and low as to social media has helped with advertisement but also the globalisation of the movies being in different countries and popular made alot of money meaning that new and digital media has helped give to different audiences.
3) What has the impact been for audiences? These may be positive and negative.
This is an positive effect because they have different range of movies which are popular in the industry. This would be positive for audience as to being easy to find on the web but a disadvantage on the industry.
Theories
1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.
Uses and gratifications: This is relevant as audiences will go to see movies if they can see themselves in the movie in terms of personal identity. This gets audiences into theaters to view the films as to being surveillance getting the information and wanting more updates on it which makes them intrigued.
Two step-flow model: This is relevant as a lot of movies use opinion leaders such as their own actors to get audiences into the cinema to watch the film and this would be by the interviews as to what it means to them and what they want to represent altogether.
Enigma code- This would be using social media to give clips of a movie so they can intrigue the audience and also bring them to watch the movie.
Issues/debates
1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.
1. Piracy is a big problem with paramount pictures as to people just downloading or streaming online
2. The age certificate is not a worry anymore as to young teens can watch adult movies online easily
3. Cinema industry goes down in money as to digital media and online use
Wider examples and secondary texts
1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?
Warner brothers would be the same as to being used for piracy and the soical media being used for trailers and clips online to intrigue an audience.
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