Guardian to consider preventing access to content if ad-blocking proliferates

 http://www.theguardian.com/media/2016/apr/12/guardian-to-consider-preventing-access-to-content-if-ad-blocking-identified
  
The chief executive of the parent company of the Guardian has said the newspaper would consider preventing readers from accessing its content if take-up of ad-blocking software becomes widespread.
David Pemsel, the chief executive of Guardian Media Group, would not be drawn on the rate of ad-blocking among Guardian readers, but acknowledged that there were some “big scary numbers” in some markets, with reports of as high as 25% of readers.

1. As part of a trial, a small number of users who are accessing stories and blocking ads are being asked to whitelist the Guardian or become a member.

2. In October, the London daily financial freesheet City Am was the first UK newspaper to test banning readers, following Germany’s Axel Springer, the owner of Bild, Europe’s top-selling tabloid, which asked readers to switch off ad blockers or pay a €2.99 (£2.23) monthly fee to browse the website.

3. Pemsel also added that the Guardian’s coverage of the Panama Papers has helped to boost sales by 10,000-15,000.

In my opinion i believe that  testing is a good idea as to giving the option to the viewer however the problem of having ad blocker is that you would have to pay and this shouldn't be done. In my opinion there shouldn't be random ads on a website because you came for information you wanted not adverts popping up advertising something that you didn't type on the search engine and this makes the overall computer experience annoying to the consumers.