1) Institution: the impact of Google on the newspaper industry
2) Audience and Institution: how news consumption has changed
3) The future of newspapers: Build The Wall analysis
4) The decline of newspapers: the effect of online technology
5) Citizen journalism: Media Magazine article and questions
6) News Values: theory and updating them for digital media landscape
7) Marxism & Pluralism: Media Magazine article and questions
8) Media Conference: notes from speakers
9) Marxism and Pluralism: views and values question
10) NDM Section B essay on blog - consumption and production question
11) Marxism and Pluralism: Alain de Botton on the news - lecture and questions
12) Globalisation: questions and blog task
13) Globalisation: Media Magazine - Google Glass, techno-panics and data mining
14) News on the Tweet report and questions
15) Audience and Institution article and questions
16) Institution case study: NDM and News Corporation
Monday 14 December 2015
NDM story index
September:
2.13/09/15 Apple wants the Apple TV to be a games console. But can it be trusted?
3. 24/09/15 US government hack stole fingerprints of 5.6 million federal employees
4. 24/09/15 Facebook joins YouTube in showing 360-degree videos – including Star Wars
October:
5. 1/10/15 Richard Desmond sparks tabloid price war by halving cost of Star editions
6. 1/10/15 Deezer to stream TalkSport's Premier League and FA Cup commentaries
7. 8/10/15 BBC defends right to make shows such as Strictly Come Dancing
8. 8/10/15 Rupert Murdoch implies Obama is not 'real black president' in tweet praising Ben Carson
9. 16/10/15 Female technology journalists report abuse is still the name of the game
10. 16/10/15 Sky Sports blocks BT from expanding international rugby with five-year deal
11. 22/10/15 James Murdoch reveals Fox planning new bid for full control of Sky
12. 22/10/15 Sun website traffic slips by 14%
November:
13. 6/11/15 BBC Store offers chance to buy and download episodes of classic shows
14. 6/11/15 BBC says public back its online journalism even if it hurts papers
15. 6/11/15 News UK chief refuses to rule out scrapping Times paywall in future
16. 6/11/15 Twitter is replacing favourites with likes – but does anyone heart it?
17. 12/11/15 Why the BBC is worth saving
18. 12/11/15 The Sun jumps the gun with claims of London Spy sex 'row'
19. 19/11/15 BBC to cut entertainment and comedy but plans new Saturday night shows
20. 19/11/15 Yes the BBC has to make cuts, but why always sport?
21. 26/11/15 Daily Mail accused of paying €50,000 for CCTV video of Paris attack
22. 26/11/15 Digital Spy hires ex-Heat editor in battle with BuzzFeed and Mashable
December:
23. 4/12/15 BBC prepares to make News at Ten longer
24. 4/12/15 YouTube tipped to strike licensing deals for TV shows and films
25. 10/12/15 BBC threatens to suspend journalist over criticism of Tyson Fury on Spoty
26. 10/12/15 The Independent’s blog site hit by ransomware attack
27. 3/01/15 WhatsApp blocked in Brazil for 48 hours by court
28. 3/01/15 Has social media ruined the web?
29. 7/01/15 Netflix announces it will launch in 130 more countries
30. 7/01/15 BBC to release missing Dad’s Army episode as an animation
31. 7/01/15 Why Twitter would be right to expand to 10,000 characters – in 10,000 characters
32. 701/15 Netflix, Spotify and Apple power UK entertainment revenue to record £6.1bn
2.13/09/15 Apple wants the Apple TV to be a games console. But can it be trusted?
3. 24/09/15 US government hack stole fingerprints of 5.6 million federal employees
4. 24/09/15 Facebook joins YouTube in showing 360-degree videos – including Star Wars
October:
5. 1/10/15 Richard Desmond sparks tabloid price war by halving cost of Star editions
6. 1/10/15 Deezer to stream TalkSport's Premier League and FA Cup commentaries
7. 8/10/15 BBC defends right to make shows such as Strictly Come Dancing
8. 8/10/15 Rupert Murdoch implies Obama is not 'real black president' in tweet praising Ben Carson
9. 16/10/15 Female technology journalists report abuse is still the name of the game
10. 16/10/15 Sky Sports blocks BT from expanding international rugby with five-year deal
11. 22/10/15 James Murdoch reveals Fox planning new bid for full control of Sky
12. 22/10/15 Sun website traffic slips by 14%
November:
13. 6/11/15 BBC Store offers chance to buy and download episodes of classic shows
14. 6/11/15 BBC says public back its online journalism even if it hurts papers
15. 6/11/15 News UK chief refuses to rule out scrapping Times paywall in future
16. 6/11/15 Twitter is replacing favourites with likes – but does anyone heart it?
17. 12/11/15 Why the BBC is worth saving
18. 12/11/15 The Sun jumps the gun with claims of London Spy sex 'row'
19. 19/11/15 BBC to cut entertainment and comedy but plans new Saturday night shows
20. 19/11/15 Yes the BBC has to make cuts, but why always sport?
21. 26/11/15 Daily Mail accused of paying €50,000 for CCTV video of Paris attack
22. 26/11/15 Digital Spy hires ex-Heat editor in battle with BuzzFeed and Mashable
December:
23. 4/12/15 BBC prepares to make News at Ten longer
24. 4/12/15 YouTube tipped to strike licensing deals for TV shows and films
25. 10/12/15 BBC threatens to suspend journalist over criticism of Tyson Fury on Spoty
26. 10/12/15 The Independent’s blog site hit by ransomware attack
27. 3/01/15 WhatsApp blocked in Brazil for 48 hours by court
28. 3/01/15 Has social media ruined the web?
29. 7/01/15 Netflix announces it will launch in 130 more countries
30. 7/01/15 BBC to release missing Dad’s Army episode as an animation
31. 7/01/15 Why Twitter would be right to expand to 10,000 characters – in 10,000 characters
Friday 11 December 2015
NDM: The key concepts of audience and institution
1) What was the relationship between audience and institution in the pre-digital age?
In the pre digital age audience would not have power to what the institutions would show as to audience having no way to contact or want. This would be using the process of giving media products and seeing if the audience would want them or not. This would work by sales figures and viewer-ship of what audiences would. The relationship between audience and institution was not that close as there was no voice and it was the elites who had the power and targeted specific target audiences. Media institutions had power to do this as they controlled the magazines, films and music. 2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
media
Example 1:
Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy
The writer is saying that their audience are mainstreamer who invest in the programming and also because of the loyalty that they give. It shows the institutions is powered because of these audiences being loyal to Sky.
Example 2:
ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences
The writer is saying that the institutions had control over all different platforms where the audience has the power too now and that they are getting larger and more valuable than ones with niche audiences.
Example 3:
Most institutions do this by creating a brand image. Creating a brand helps an institution market its products to the audience by associating them with a distinct and unique ‘personality’. Just look at the different brand personalities of supermarket advertising, for example,where Waitrose is represented as a sophisticated, affluent gourmet experience, while Asda (or Aldi) is associated with the family values of economy, good value,and unpretentiousness.
The writer is saying that the institutions need audiences if they are to generate profit and that would mean they need viewer-ship and it would mean thats why they are giving access and why they are giving a lot of content so more audience come.
3) The article ends with a section on the digital age. Summarise this section in 50 words.
This section of the article is about audience having the power to communicate with the media institutions this would be by giving access. This section explains that audience have the power to now look at content which would cost more than what it is expected. We have different institutions which are giving offers to audience however you can see that they will drop prices and try to gain these audiences and then higher the prices for the viewer-ship. This would also means that they can use the digital devices like smart phones and tablets and it has moved entertainment to be on the go.4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
In my opinion i believe that audience and institution will never be fair as institution will always use audience for the money to grow. They would give this representation that we have the power but really they know its a good out come for them. increasing the power of the audience would be good because then we get more access and news and i do believe that we are getting more content with news but not with control of music, film and magazines. We have access with all news content in my opinion as to people wanting to be updated.
In the pre digital age audience would not have power to what the institutions would show as to audience having no way to contact or want. This would be using the process of giving media products and seeing if the audience would want them or not. This would work by sales figures and viewer-ship of what audiences would. The relationship between audience and institution was not that close as there was no voice and it was the elites who had the power and targeted specific target audiences. Media institutions had power to do this as they controlled the magazines, films and music. 2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
media
Example 1:
Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy
The writer is saying that their audience are mainstreamer who invest in the programming and also because of the loyalty that they give. It shows the institutions is powered because of these audiences being loyal to Sky.
Example 2:
ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences
The writer is saying that the institutions had control over all different platforms where the audience has the power too now and that they are getting larger and more valuable than ones with niche audiences.
Example 3:
Most institutions do this by creating a brand image. Creating a brand helps an institution market its products to the audience by associating them with a distinct and unique ‘personality’. Just look at the different brand personalities of supermarket advertising, for example,where Waitrose is represented as a sophisticated, affluent gourmet experience, while Asda (or Aldi) is associated with the family values of economy, good value,and unpretentiousness.
The writer is saying that the institutions need audiences if they are to generate profit and that would mean they need viewer-ship and it would mean thats why they are giving access and why they are giving a lot of content so more audience come.
3) The article ends with a section on the digital age. Summarise this section in 50 words.
This section of the article is about audience having the power to communicate with the media institutions this would be by giving access. This section explains that audience have the power to now look at content which would cost more than what it is expected. We have different institutions which are giving offers to audience however you can see that they will drop prices and try to gain these audiences and then higher the prices for the viewer-ship. This would also means that they can use the digital devices like smart phones and tablets and it has moved entertainment to be on the go.4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
In my opinion i believe that audience and institution will never be fair as institution will always use audience for the money to grow. They would give this representation that we have the power but really they know its a good out come for them. increasing the power of the audience would be good because then we get more access and news and i do believe that we are getting more content with news but not with control of music, film and magazines. We have access with all news content in my opinion as to people wanting to be updated.
Thursday 10 December 2015
The Independent’s blog site hit by ransomware attack
http://www.theguardian.com/media/2015/dec/09/independent-blog-site-ransomware-hackers-viruses
The Independent’s blog-hosting site has fallen foul of hackers who are using ads to target visitors with virus software that encrypts files and demands a ransom. This article is about hackers using ads to target the visitors with a virus which would take files and would make them use these files for money. The independent has said “We are currently investigating third-party advertising suppliers that are used by our externally-hosted blog platform, Independent Blogs, which is a separate entity to Independent.co.uk,” said the spokesperson. This is to keep everything calm as this is a serious situation but can be dealt with if the IT side of it can be protected.
1. The malware would only affect users who did not have the most up-to-date version of the Flash software which is used to deliver complex content such as videos, animations and browser based apps.
2. It is not the first time hackers have used ads – which are often served through complex networks of third-party companies – to target visitors to newspaper websites.
3. ESI said that visitors to the legacy site amounted to less than 0.2% of those who visited the Independent during the whole month of November.
In my opinion i believe this problem could be sorted if they acted in the right way with the fire walls to be better. There shouldnt be any control of ads when having a blog site everything should be checked. The malware would only affect users who did not have the most up-to-date version of the Flash software which is used to deliver complex content such as videos, animations and browser based apps. I stick to this point as i dont understand how this could happen so easily but it could be a threat in the future for the independent and it could be better if they act calm for now.
BBC threatens to suspend journalist over criticism of Tyson Fury on Spoty
http://www.theguardian.com/sport/2015/dec/09/bbc-suspend-journalist-criticism-tyson-fury-spoty
In this article it is a BBC journalist getting threatened to be suspended for over criticising the boxer known as Tyson Fury, The reason of this would be that before with Tyson Fury he came out accusations that Homo-sexual were like paedophiles. This made the journalist criticise him because Tyson Fury also got nominated for sports personality of the year. This was believed to be wrong to the journalist as what he heard in the mail interview, The presenter Andy West posted on his Facebook page he was “ashamed to work for the BBC” after Fury’s name was added to the nomination list.
1. The journalist is understood to have signed an online petition which has so far collected 124,000 signatures calling for Fury to be taken off the Spoty shortlist .
2. Local gay and feminist groups said they planned to picket the Odyssey Arena where the event will be staged.
3.The Northern Irish gay rights organisation, the Rainbow Project, said: “It is likely LGBT and feminist activists from Belfast and across Northern Ireland will engage in some form of protest should Tyson Fury remain on the shortlist.”
In my opinion i understand why the journalist criticised Tyson Fury as to the reason of being Homo-phobic and for trying to link it with paedophilia and thats not good because how does that represent a sports personality of the year character. In addition i have watched Tyson Fury fights and i believe that hes not a respectable person he is rude and arrogant. This would not be deserved to be on the list and i agree on the journalist to fighting for that.
Monday 7 December 2015
NDM case study: News on the Tweet
- Why are respected news brands good news for Twitter?
57% of following newspaper brands retweet interesting links and comments while only 21% do not follow and do this. 43% of newspaper brands post links to articles and they are shown as the increase for many other things like tweet about trending news topics and reply to content and opinions. 40% check twitter frequently to see whats going on with favourite newspaper brands. Newsbrands bring a number of assets to the table, but it is a symbiotic relationship. Twitter is helping to make newsbrands more accessible, more influential and more connected than ever before - Why in turn is Twitter good for respected news brands?
(78%) access a range of brands, sub-brands or journalists; providing much higher combined reach levels than could ever be provided in the analogue age. As was often the case in this study, sub-brand followers were even more enthusiastic often following a range of sub-brands featuring different types of content.There is a real interest in newsbrands because they provide a valuable link to more in-depth analysis, comment and opinion. 60% said that twitter gives the opportunity to engage with newspaper brands and would not normally read in a print format. In addition people who news brands of 55% said Twitter gives me the opportunity to engage with newspaper brands I would not normally read online - The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
In my opinion i agree that old and new media comes to hand together because of old media you got newspapers which gives us the information we want and the different views of articles. This works with new as people to go on twitter and give their opinion and idea about these articles which have been seen on twitter. The new media gets help by the old because what else would people want to tweet about when newspapers give the stories that people know and they debate this all on twitter or other social netwroking sites. Better together’ is becoming a familiar phrase in media ever since we learned that online and legacy media are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience. - On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
Tom Newton Dunn @tnewtondunn • Feb 12 Biggest cheer at the Emirates tonight by #AFC? To an announcement for the MUFC away fans that no more trains leaving Euston.
Grace Dent @gracedent • Nov 6 I reveal the shocking truth behind Jennifer Aniston’s new hair http://ind.pn/HJXtV9
Camilla Long @camillalong • Feb 16 Favourite story all weekend has been Del Boy killing the British sheepskin coat industry. LOL
Benedict Brogan @benedictbrogan • Jan 10 I’ve interviewed Nigel Farage. Dave won’t like it, obvs. But neither will @Ed_Miliband. Not at all. Will post link when I’ve found it
Matthew Sweet @DrMatthewSweet • Feb 7 Chris Grayling to introduce Private Members Bill obliging BBC to bring back Howards’ Way. http://www.telegraph.co.uk/culture/
Mirror Sport @MirrorSport • Feb 21 Our man @eaamalyon is live blogging the curling so you don’t have to watch it (for free) on widely available BBC1 - http://www.mirror. co.uk/sport/
Daily Mail Celebrity @DailyMailCeleb • Feb 12 Do these pants make Kim Kardashian’s bum look big? http://dailym.ai/1aS7Sfy pic.twitter. com/QEdkYMxdkD
Caitlin Moran @caitlinmoran • Jan 11 The most amazing thing about the story of President Hollande having an affair is that he apparently only has one pair of shoes. L - Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
'Gossip and banter about celebrities, sports or political scandals are all part of the entertainment and are often turned to when newsbrand followers want to relax.' This would be about all parts of news as to giving the entertainment side people joy and they will show serious stories. It wouldn't be harming news or journalists as this is a story which is still giving news but in a humorous way as a teddy was blocking pipes it is a story that not be taken seriously. - What does the report say about trust in Twitter and journalists (look at pages 34-39)?
From these pages they give reason that helping to build trust in content is important as almost half of all twitter users and almost two thirds of newbrands users say it is important that news on twitter is verified by a respected brand this helps build trust in the content.“It is important that news on Twitter is verified by a respected brand” 45% Total Twitter, 62% Follow newsbrands this would be statistics who agree that it is important that news on twitter should be verified as its important to give stories. - Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
In my opinion I believe that it is a negative impact as to news being verified on twitter and this would be an important reason because twitter can be wrong with the news they put by people. The negative impact would be that not twitter fault but partly as for example The Sun had 3 million readers in the last 5 years they have dropped to 1.8 million readers showing that the impact to traditional newspaper is going down. This would also be the effect of quality as to twitter only have few hundred characters that you can do so there is no depth which would be an effect. However the positive effect i would say is audience is that they get news on twitter so they can just check it but this would need to be verified.
Sunday 6 December 2015
Marxism & Pluralism: Alain de Botton on the news
1) To what extent do you agree with Alain de Botton's views on the News?
Alain De Botton is i believe is correct in his views on the news however I do also think that as an audience we are allowed to choose what news stories we view and although we are bombarded by news all around us. From one point with the news he talks about people needing to be taught this where it does happen which is Media. The extent i agree that news for audience makes us not care as to not knowing the people and would be not how we treat them same as to knowing someone.
2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
lain due to his theory i believe is trying to say that the news picks the main stories that they want there readers to have. This would mean by the fact if it makes an impact or panic which grasp attention they will pick it. This is a hegemonic control of news picking what the audience should see showing the true power of whos really control on content.
3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
To counter an Marxist view could say we have digital online news where stories can be found anywhere and this is a counter argument because we can get news from online and this would mean being update from the whole world on what has happened. This is good because there is no control on what we cant see as we are free and have that choice.
4) Choose two news stories from the last six months - one that supports de Botton's views and one that challenges his belief that the News is used for social control.
Challenges: http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
Supports: https://www.questia.com/magazine/1G1-344153300/digital-news-puts-consumers-in-control-audience-is
Alain De Botton is i believe is correct in his views on the news however I do also think that as an audience we are allowed to choose what news stories we view and although we are bombarded by news all around us. From one point with the news he talks about people needing to be taught this where it does happen which is Media. The extent i agree that news for audience makes us not care as to not knowing the people and would be not how we treat them same as to knowing someone.
2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
lain due to his theory i believe is trying to say that the news picks the main stories that they want there readers to have. This would mean by the fact if it makes an impact or panic which grasp attention they will pick it. This is a hegemonic control of news picking what the audience should see showing the true power of whos really control on content.
3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
To counter an Marxist view could say we have digital online news where stories can be found anywhere and this is a counter argument because we can get news from online and this would mean being update from the whole world on what has happened. This is good because there is no control on what we cant see as we are free and have that choice.
4) Choose two news stories from the last six months - one that supports de Botton's views and one that challenges his belief that the News is used for social control.
Challenges: http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
Supports: https://www.questia.com/magazine/1G1-344153300/digital-news-puts-consumers-in-control-audience-is
Globalisation and the media: wider issues
Go to our Media Magazine archive and click on MM47 - the case study issue. You need to find page 31 and the Google Glass feature: a case study in Globalisation.
Read the article and answer the following questions:
1) Why was Google Glass controversial?
'The main concerns with the advent of Glass however relate to issues of privacy. If people using Glass are effectively able to walk around and film everything that they’re looking at, how are the public to know if they’re being filmed without having given their permission?' Privacy is the key controversial as to people not having the permission to not be recorded on this device. This is important because this can make problems like breaking rights that people have.
2) What are the positive elements to Globalisation that the article highlights?
This allows 'people in this sense Glass can be seen to be part of 'technological determinism', because it will liberate the user to such an extent that it will change the very way that we interact with each other and the environment around us.' This is what the positive effect of communicating and would mean can intereact. Its also a new kind of technology making a positive for people get new kind of device.
3) What are potential negatives to Globalisation?
The privacy factor would be the disadvantage as there is no choice as to not asking people permission this would be a problem. Also the price would be a problem as for many people not really buying and the market going down for this.
4) What is a techno-panic? How does it link to moral panics?
A techno panic is the moral panic that centers its whole problem around technology so for example the privacy of technology instead of social matters.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
In my opinion i believe that privacy is key but with the device you can use it in different places with out people reach. The benefit of this is that it doesnt need to see people it can be used in different places. it may have negatives of having to be used on the go and be very expensive as to being a new technological device that can access data, however it is first of the kind and should be having improvements.
Read the article and answer the following questions:
1) Why was Google Glass controversial?
'The main concerns with the advent of Glass however relate to issues of privacy. If people using Glass are effectively able to walk around and film everything that they’re looking at, how are the public to know if they’re being filmed without having given their permission?' Privacy is the key controversial as to people not having the permission to not be recorded on this device. This is important because this can make problems like breaking rights that people have.
2) What are the positive elements to Globalisation that the article highlights?
This allows 'people in this sense Glass can be seen to be part of 'technological determinism', because it will liberate the user to such an extent that it will change the very way that we interact with each other and the environment around us.' This is what the positive effect of communicating and would mean can intereact. Its also a new kind of technology making a positive for people get new kind of device.
3) What are potential negatives to Globalisation?
The privacy factor would be the disadvantage as there is no choice as to not asking people permission this would be a problem. Also the price would be a problem as for many people not really buying and the market going down for this.
4) What is a techno-panic? How does it link to moral panics?
A techno panic is the moral panic that centers its whole problem around technology so for example the privacy of technology instead of social matters.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
In my opinion i believe that privacy is key but with the device you can use it in different places with out people reach. The benefit of this is that it doesnt need to see people it can be used in different places. it may have negatives of having to be used on the go and be very expensive as to being a new technological device that can access data, however it is first of the kind and should be having improvements.
Friday 4 December 2015
Learning response
WWW: There are some very good points here and it’s great to see a solid understanding of Marxism and Pluralism. You've included some quotes too. I particularly like the way you present some arguments – ‘A Marxist would argue…’ This is an excellent example of academic writing and we need to see more of this!
EBI: However, this is not a complete NDM essay that would be suitable for the exam – it’s really just an extended Marxism and Pluralism exercise. You don’t mention the decline in the newspaper industry, pay walls, Hyper-reality or News Values. You give an example of citizen journalism but don’t go on to discuss the phenomenon in any detail.
Written English is a problem. You have some good, simple topic sentences but later there is poor spelling and grammar and this will hold you back.
Similarly, you repeat yourself in places which suggests you haven’t got enough to write about. This is a massive issue to resolve before the next assessment.
You do mention some quotes but one is quoted wrong (monkeys) and you really need to learn how to introduce quotes in a paragraph. This will be crucial for your Critical Investigation too.
Far more examples and theories are required – revision, planning and practice is the only way to improve this.
LR: Write a new section for this essay – answering the question in relation to the decline in the newspaper industry. There should be lots you can write about about consumption and production there both for audiences and institutions.
Audiences have shown to be the controlling factor as to using new digital media. This would show that the newspaper industry would not be doing well as to the impact of digital media news hitting technology. This would be because of people regularly using there phones, tablets or computer for news and updating themselves. We have turned into a world where we don't use newspapers because we have access on-line. The newspaper industry is declining and it will go in few years and become a exclusive product to get as to people wanting them. From results you can tell that they have been going through trouble as the daily star had to cut off its prices by 50%. This is a big chunk of sales as the executive believes people will buy it because of the prices being down, Because of the newspapers being in decline this would mean competition get harder and it means that the SUN, Daily mail and Guardian would be competing to get readers, this is a good example that the audience are in power of what they can make popular and not . If the audience keep with using technology and going through new digital media it would mean that the use of newspapers will being going down as they are not being used enough as we have news, social media and can blogs on the internet.
In addition to this you could argue that the newspaper industry is going to get better as to using the digital media like the SUN and the Times having pay walls which would grow with the subscriptions the readers want to give. The only drawback would be that the use of newspapers would be less but the industries it self keep using the internet as to giving the news on there could create it to come back up as i know from my knowledge that the SUN has 3 million readers 3-5 years ago, now in 2015 it has dropped to 1.8 million readers which show that the industry is going down. However it could grow back in popularity of using it for news if the BBC put a pay wall which would most likely not happen. From the information i have gathered i believe that newspaper industry is heavily controlled by the audience as to we are the ones who pick to buy the papers and if we don't do this then they will die and the industries would need different ideas to grow again which would be using the method of technology and using a pay wall to what they would pay there average reader for a newspaper. With the newspaper industry go down there will be a specific audience which is not pleased with the decline as they are a specific target which still believe in the traditional methods. For example this would be like uses and gratification theory of the mainstreamer still sticking with the newspaper even though people use their phones. It gives hope that this can still survive or that kind of audience would have to transition .
EBI: However, this is not a complete NDM essay that would be suitable for the exam – it’s really just an extended Marxism and Pluralism exercise. You don’t mention the decline in the newspaper industry, pay walls, Hyper-reality or News Values. You give an example of citizen journalism but don’t go on to discuss the phenomenon in any detail.
Written English is a problem. You have some good, simple topic sentences but later there is poor spelling and grammar and this will hold you back.
Similarly, you repeat yourself in places which suggests you haven’t got enough to write about. This is a massive issue to resolve before the next assessment.
You do mention some quotes but one is quoted wrong (monkeys) and you really need to learn how to introduce quotes in a paragraph. This will be crucial for your Critical Investigation too.
Far more examples and theories are required – revision, planning and practice is the only way to improve this.
LR: Write a new section for this essay – answering the question in relation to the decline in the newspaper industry. There should be lots you can write about about consumption and production there both for audiences and institutions.
Audiences have shown to be the controlling factor as to using new digital media. This would show that the newspaper industry would not be doing well as to the impact of digital media news hitting technology. This would be because of people regularly using there phones, tablets or computer for news and updating themselves. We have turned into a world where we don't use newspapers because we have access on-line. The newspaper industry is declining and it will go in few years and become a exclusive product to get as to people wanting them. From results you can tell that they have been going through trouble as the daily star had to cut off its prices by 50%. This is a big chunk of sales as the executive believes people will buy it because of the prices being down, Because of the newspapers being in decline this would mean competition get harder and it means that the SUN, Daily mail and Guardian would be competing to get readers, this is a good example that the audience are in power of what they can make popular and not . If the audience keep with using technology and going through new digital media it would mean that the use of newspapers will being going down as they are not being used enough as we have news, social media and can blogs on the internet.
In addition to this you could argue that the newspaper industry is going to get better as to using the digital media like the SUN and the Times having pay walls which would grow with the subscriptions the readers want to give. The only drawback would be that the use of newspapers would be less but the industries it self keep using the internet as to giving the news on there could create it to come back up as i know from my knowledge that the SUN has 3 million readers 3-5 years ago, now in 2015 it has dropped to 1.8 million readers which show that the industry is going down. However it could grow back in popularity of using it for news if the BBC put a pay wall which would most likely not happen. From the information i have gathered i believe that newspaper industry is heavily controlled by the audience as to we are the ones who pick to buy the papers and if we don't do this then they will die and the industries would need different ideas to grow again which would be using the method of technology and using a pay wall to what they would pay there average reader for a newspaper. With the newspaper industry go down there will be a specific audience which is not pleased with the decline as they are a specific target which still believe in the traditional methods. For example this would be like uses and gratification theory of the mainstreamer still sticking with the newspaper even though people use their phones. It gives hope that this can still survive or that kind of audience would have to transition .
YouTube tipped to strike licensing deals for TV shows and films
http://www.theguardian.com/technology/2015/dec/03/youtube-licensing-deals-tv-shows-films
Report claims online video service is set to negotiate with Hollywood studios and TV firms to help YouTube Red compete with Netflix, Hulu and Amazon. The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu, according to the Wall Street Journal.This article explaining the deals that youtube are making to go against online video services and be the best. Netflix and Amazon have won critical acclaim for their original shows including House of Cards and Transparent. These shows are the bait to sign viewers up for monthly subscriptions – or, in Amazon’s case, its Prime membership scheme.
1. It’s based on people paying $12.99 for a monthly subscription within the app – YouTube has added $3 to the cost of YouTube Red to account for Apple’s 30% cut of in-app purchases.
2. Apple is thought to be working on its own streaming video service to run across its iOS and Apple TV devices, with one report in March suggesting it was planning to charge US viewers $30-$40 a month for a package of 25 channels.
3.Its report suggests that YouTube is in the “early stages” of these talks, but that it hopes to commission original shows and films rather than simply license existing content.
In my opinion this is good if youtube does this giving more of a video service that people would use more. It would be the same as to giving more of a benefit of having different websites to use. This is a evolution of wtching films on demand not needing to use the TV. This would be a drawback to the other companes like Netflx and Hulu but its the compeition which will make deals and prices go down making it a benefit on customers and with audiences they are getting more options of what they want to watch if Netflix or Hulu dont have it.
BBC prepares to make News at Ten longer
The BBC is preparing to lengthen its flagship late evening news bulletin with an expected 10 minutes of regional coverage, creating an overlap with the beginning of Newsnight. In this article it is abut the BBC thinking of going with Newsnight has seen its funding protected as the rest of BBC News faces cuts, and it retains a team of 12 dedicated reporters with an annual spend of £7m. Expected 10-minute extension would increase competition with Newsnight and comes as rivalry with ITV heats up. This competition is shown to get more viewers .The BBC bulletin regularly brings in more than 4 million viewers, while Newsnight has recently attracted audiences of about 700,000. This would be because of the competition and to compete against ITV.
1. A relaunch of ITV’s News at Ten, anchored by Tom Bradby, has enjoyed a modest revival in viewing figures – increasing by 500,000 to 2 million – although it remains well behind its BBC rival. Huw Edwards, the BBC News presenter, and Bradby have since been engaged in a war of words over their respective ratings, with Edwards observing how far the BBC remained ahead.
2. Reg Dyke wanted Newsnight to be moved to a later 11pm slot to avoid clashing with the BBC1 bulletin when he was director general more than a decade ago, and former executives have suggested such a move would allow Newsnight to be turned into an hour-long programme.
3. The move follows a trial in the five months leading up to last May’s general election, during which regional news coverage was doubled to 15 minutes, and comes at a time when questions have been raised by ministers about whether the News at Ten should be competing head to head with its ITV counterpart.
In my opinion i believe that this is good because it is giving the view of more news for the audiences. Even though there is competition it is fine as to the reason of more news. For example the extended times just gives more updates into what happening around the world. The reason i say this is good because the more news the more we know whats happening. The extenstion may be for viewer reasons but i believe it is a postitive transition.
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