Monday 14 December 2015

NDM News index

1) Institution: the impact of Google on the newspaper industry
2) Audience and Institution: how news consumption has changed
3) The future of newspapers: Build The Wall analysis
4) The decline of newspapers: the effect of online technology
5) Citizen journalism: Media Magazine article and questions
6) News Values: theory and updating them for digital media landscape
7) Marxism & Pluralism: Media Magazine article and questions
8) Media Conference: notes from speakers
9) Marxism and Pluralism: views and values question
10) NDM Section B essay on blog - consumption and production question
11) Marxism and Pluralism: Alain de Botton on the news - lecture and questions
12) Globalisation: questions and blog task
13) Globalisation: Media Magazine - Google Glass, techno-panics and data mining
14) News on the Tweet report and questions
15) Audience and Institution article and questions
16) Institution case study: NDM and News Corporation

NDM story index

September:



2.13/09/15 Apple wants the Apple TV to be a games console. But can it be trusted?

3. 24/09/15 US government hack stole fingerprints of 5.6 million federal employees

4. 24/09/15 Facebook joins YouTube in showing 360-degree videos – including Star Wars

October:
5. 1/10/15 Richard Desmond sparks tabloid price war by halving cost of Star editions

6. 1/10/15 Deezer to stream TalkSport's Premier League and FA Cup commentaries

7. 8/10/15 BBC defends right to make shows such as Strictly Come Dancing

8. 8/10/15 Rupert Murdoch implies Obama is not 'real black president' in tweet praising Ben Carson

9. 16/10/15 Female technology journalists report abuse is still the name of the game

10. 16/10/15 Sky Sports blocks BT from expanding international rugby with five-year deal

11. 22/10/15 James Murdoch reveals Fox planning new bid for full control of Sky

12. 22/10/15 Sun website traffic slips by 14%

November:
13. 6/11/15 BBC Store offers chance to buy and download episodes of classic shows

14. 6/11/15 BBC says public back its online journalism even if it hurts papers

15. 6/11/15 News UK chief refuses to rule out scrapping Times paywall in future

16. 6/11/15 Twitter is replacing favourites with likes – but does anyone heart it?

17. 12/11/15 Why the BBC is worth saving

18. 12/11/15 The Sun jumps the gun with claims of London Spy sex 'row'

19. 19/11/15 BBC to cut entertainment and comedy but plans new Saturday night shows

20. 19/11/15 Yes the BBC has to make cuts, but why always sport?

21. 26/11/15 Daily Mail accused of paying €50,000 for CCTV video of Paris attack

22. 26/11/15 Digital Spy hires ex-Heat editor in battle with BuzzFeed and Mashable

December:
23. 4/12/15 BBC prepares to make News at Ten longer

24. 4/12/15 YouTube tipped to strike licensing deals for TV shows and films

25. 10/12/15 BBC threatens to suspend journalist over criticism of Tyson Fury on Spoty

26. 10/12/15 The Independent’s blog site hit by ransomware attack

27. 3/01/15 WhatsApp blocked in Brazil for 48 hours by court

28. 3/01/15  Has social media ruined the web?

29. 7/01/15 Netflix announces it will launch in 130 more countries

30. 7/01/15 BBC to release missing Dad’s Army episode as an animation

31. 7/01/15 Why Twitter would be right to expand to 10,000 characters – in 10,000 characters

32. 701/15 Netflix, Spotify and Apple power UK entertainment revenue to record £6.1bn

Friday 11 December 2015

NDM: The key concepts of audience and institution

1) What was the relationship between audience and institution in the pre-digital age?
In the pre digital age audience would not have power to what the institutions would show as to audience having no way to contact or want. This would be using the process of giving media products and seeing if the audience would want them or not. This would work by sales figures and viewer-ship of what audiences would. The relationship between audience and institution was not that close as there was no voice and it was the elites who had the power and targeted specific target audiences. Media institutions had power to do this as they controlled the magazines, films and music. 2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
media

Example 1:
Sky One needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy

The writer is saying that their audience are mainstreamer who invest in the programming and also because of the loyalty that they give. It shows the institutions is powered because of these audiences being loyal to Sky.

Example 2:
ITV relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences

The writer is saying that the institutions had control over all different platforms where the audience has the power too now and that they are getting larger and more valuable than ones with niche audiences.

Example 3:
Most institutions do this by creating a brand image. Creating a brand helps an institution market its products to the audience by associating them with a distinct and unique ‘personality’. Just look at the different brand personalities of supermarket advertising, for example,where Waitrose is represented as a sophisticated, affluent gourmet experience, while Asda (or Aldi) is associated with the family values of economy, good value,and unpretentiousness.

The writer is saying that the institutions need audiences if they are to generate profit and that would mean they need viewer-ship and it would mean thats why they are giving access and why they are giving a lot of content so more audience come.

3) The article ends with a section on the digital age. Summarise this section in 50 words.

This section of the article is about audience having the power to communicate with the media institutions this would be by giving access. This section explains that audience have the power to now look at content which would cost more than what it is expected. We have different institutions which are giving offers to audience however you can see that they will drop prices and try to gain these audiences and then higher the prices for the viewer-ship. This would also means that they can use the digital devices like smart phones and tablets and it has moved entertainment to be on the go.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?

In my opinion i believe that audience and institution will never be fair as institution will always use audience for the money to grow. They would give this representation that we have the power but really they know its a good out come for them. increasing the power of the audience would be good because then we get more access and news and i do believe that we are getting more content with news but not with control of music, film and magazines. We have access with all news content in my opinion as to people wanting to be updated.

Thursday 10 December 2015

The Independent’s blog site hit by ransomware attack

Independent Blogs: ads have temporarily been removed from the site
http://www.theguardian.com/media/2015/dec/09/independent-blog-site-ransomware-hackers-viruses

The Independent’s blog-hosting site has fallen foul of hackers who are using ads to target visitors with virus software that encrypts files and demands a ransom. This article is about hackers using ads to target the visitors with a virus which would take files and would make them use these files for money.  The independent has said “We are currently investigating third-party advertising suppliers that are used by our externally-hosted blog platform, Independent Blogs, which is a separate entity to Independent.co.uk,” said the spokesperson. This is to keep everything calm as this is a serious situation but can be dealt with if the IT side of it can be protected.

1. The malware would only affect users who did not have the most up-to-date version of the Flash software which is used to deliver complex content such as videos, animations and browser based apps.

2. It is not the first time hackers have used ads – which are often served through complex networks of third-party companies – to target visitors to newspaper websites.

3. ESI said that visitors to the legacy site amounted to less than 0.2% of those who visited the Independent during the whole month of November.

In my opinion i believe this problem could be sorted if they acted in the right way with the fire walls to be better. There shouldnt be any control of ads when having a blog site everything should be checked. The malware would only affect users who did not have the most up-to-date version of the Flash software which is used to deliver complex content such as videos, animations and browser based apps. I stick to this point as i dont understand how this could happen so easily but it could be a threat in the future for the independent and it could be better if they act calm for now.

BBC threatens to suspend journalist over criticism of Tyson Fury on Spoty

An online petition is calling for Tyson Fury to be taken off the shortlist for Sports Personality Of The Year.

http://www.theguardian.com/sport/2015/dec/09/bbc-suspend-journalist-criticism-tyson-fury-spoty

In this article it is a BBC journalist getting threatened to be suspended for over criticising the boxer known as Tyson Fury, The reason of this would be that before with Tyson Fury he came out accusations that Homo-sexual were like paedophiles. This made the journalist criticise him because Tyson Fury also got nominated for sports personality of the year. This was believed to be wrong to the journalist as what he heard in the mail interview,  The presenter Andy West posted on his Facebook page he was “ashamed to work for the BBC” after Fury’s name was added to the nomination list.  

1. The journalist is understood to have signed an online petition which has so far collected 124,000 signatures calling for Fury to be taken off the Spoty shortlist .

2. Local gay and feminist groups said they planned to picket the Odyssey Arena where the event will be staged.

3.The Northern Irish gay rights organisation, the Rainbow Project, said: “It is likely LGBT and feminist activists from Belfast and across Northern Ireland will engage in some form of protest should Tyson Fury remain on the shortlist.”

In my opinion i understand why the journalist criticised Tyson Fury as to the reason of being Homo-phobic and for trying to link it with paedophilia and thats not good because how does that represent a sports personality of the year character. In addition i have watched Tyson Fury fights and i believe that hes not a respectable person he is rude and arrogant. This would not be deserved to be on the list and i agree on the journalist to fighting for that. 

Monday 7 December 2015

NDM case study: News on the Tweet


  1. Why are respected news brands good news for Twitter?
    57% of following newspaper brands retweet interesting links and comments while only 21% do not follow and do this. 43% of newspaper brands post links to articles and they are shown as the increase for many other things like tweet about trending news topics and reply to content and opinions.  40% check twitter frequently to see whats going on with favourite newspaper brands. Newsbrands bring a number of assets to the table, but it is a symbiotic relationship. Twitter is helping to make newsbrands more accessible, more influential and more connected than ever before
  2. Why in turn is Twitter good for respected news brands?
    (78%) access a range of brands, sub-brands or journalists; providing much higher combined reach levels than could ever be provided in the analogue age. As was often the case in this study, sub-brand followers were even more enthusiastic often following a range of sub-brands featuring different types of content.There is a real interest in newsbrands because they provide a valuable link to more in-depth analysis, comment and opinion. 60% said that twitter gives the opportunity to engage with newspaper brands and would not normally read in a print format. In addition people who news brands of 55% said Twitter gives me the opportunity to engage with newspaper brands I would not normally read online
  3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

    In my opinion i agree that old and new media comes to hand together because of old media you got newspapers which gives us the information we want and the different views of articles. This works with new as  people to go on twitter and give their opinion and idea about these articles which have been seen on twitter. The new media gets help by the old because what else would people want to tweet about when newspapers give the stories that people know and they debate this all on twitter or other social netwroking sites. Better together’ is becoming a familiar phrase in media ever since we learned that online and legacy media are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience.
  4. On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?

    Tom Newton Dunn @tnewtondunn • Feb 12 Biggest cheer at the Emirates tonight by #AFC? To an announcement for the MUFC away fans that no more trains leaving Euston.

    Grace Dent @gracedent • Nov 6 I reveal the shocking truth behind Jennifer Aniston’s new hair http://ind.pn/HJXtV9

    Camilla Long @camillalong • Feb 16 Favourite story all weekend has been Del Boy killing the British sheepskin coat industry. LOL

    Benedict Brogan @benedictbrogan • Jan 10 I’ve interviewed Nigel Farage. Dave won’t like it, obvs. But neither will @Ed_Miliband. Not at all. Will post link when I’ve found it

    Matthew Sweet @DrMatthewSweet • Feb 7 Chris Grayling to introduce Private Members Bill obliging BBC to bring back Howards’ Way. http://www.telegraph.co.uk/culture/

    Mirror Sport @MirrorSport • Feb 21 Our man @eaamalyon is live blogging the curling so you don’t have to watch it (for free) on widely available BBC1 - http://www.mirror. co.uk/sport/

    Daily Mail Celebrity @DailyMailCeleb • Feb 12 Do these pants make Kim Kardashian’s bum look big? http://dailym.ai/1aS7Sfy pic.twitter. com/QEdkYMxdkD

     Caitlin Moran @caitlinmoran • Jan 11 The most amazing thing about the story of President Hollande having an affair is that he apparently only has one pair of shoes. L
  5. Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

    'Gossip and banter about celebrities, sports or political scandals are all part of the entertainment and are often turned to when newsbrand followers want to relax.' This would be about all parts of news as to giving the entertainment side people joy and they will show serious stories. It wouldn't be harming news or journalists as this is a story which is still giving news but in a humorous way as a teddy was blocking pipes it is a story that not be taken seriously.
  6. What does the report say about trust in Twitter and journalists (look at pages 34-39)?

    From these pages they give reason that helping to build trust in content is important as almost half of all twitter users and almost two thirds of newbrands users say it is important that news on twitter is verified by a respected brand this helps build trust in the content.“It is important that news on Twitter is verified by a respected brand”  45% Total Twitter, 62% Follow newsbrands this would be statistics who agree that it is important that news on twitter should be verified as its important to give stories.
  7. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

    In my opinion I believe that it is a negative impact as to news being verified on twitter and this would be an important reason because twitter can be wrong with the news they put by people. The negative impact would be that not twitter fault but partly as for example The Sun had 3 million readers in the last 5 years they have dropped to 1.8 million readers showing that the impact to traditional newspaper is going down. This would also be the effect of quality as to twitter only have few hundred characters that you can do so there is no depth which would be an effect. However the positive effect i would say is audience is that they get news on twitter so they can just check it but this would need to be verified. 

Sunday 6 December 2015

Marxism & Pluralism: Alain de Botton on the news

1) To what extent do you agree with Alain de Botton's views on the News?
Alain De Botton is i believe is correct in his views on the news however I do also think that as an audience we are allowed to choose what news stories we view and although we are bombarded by news all around us. From one point with the news he talks about people needing to be taught this where it does happen which is Media. The extent i agree that news for audience makes us not care as to not knowing the people and would be not how we treat them same as to knowing someone.

2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
lain due to his theory i believe is trying to say that the news picks the main stories that they want there readers to have. This would mean by the fact if it makes an impact or panic which grasp attention they will pick it. This is a hegemonic control of news picking what the audience should see showing the true power of whos really control on content.

3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
To counter an Marxist view could say we have digital online news where stories can be found anywhere and this is a counter argument because we can get news from online and this would mean being update from the whole world on what has happened. This is good because there is no control on what we cant see as we are free and have that choice.

4) Choose two news stories from the last six months - one that supports de Botton's views and one that challenges his belief that the News is used for social control. 

Challenges: http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/

 Supports: https://www.questia.com/magazine/1G1-344153300/digital-news-puts-consumers-in-control-audience-is

Globalisation and the media: wider issues

Go to our Media Magazine archive and click on MM47 - the case study issue. You need to find page 31 and the Google Glass feature: a case study in Globalisation.

Read the article and answer the following questions:

1) Why was Google Glass controversial?

'The main concerns with the advent of Glass however relate to issues of privacy. If people using Glass are effectively able to walk around and film everything that they’re looking at, how are the public to know if they’re being filmed without having given their permission?' Privacy is the key controversial as to people not having the permission to not be recorded on this device. This is important because this can make problems like breaking rights that people have.

2) What are the positive elements to Globalisation that the article highlights?
This allows 'people in this sense Glass can be seen to be part of 'technological determinism', because it will liberate the user to such an extent that it will change the very way that we interact with each other and the environment around us.' This is what the positive effect of communicating and would mean can intereact. Its also a new kind of technology making a positive for people get new kind of device.

3) What are potential negatives to Globalisation?
The privacy factor would be the disadvantage as there is no choice as to not asking people permission this would be a problem. Also the price would be a problem as for many people not really buying and the market going down for this.

4) What is a techno-panic? How does it link to moral panics?
A techno panic is the moral panic that centers its whole problem around technology so for example the privacy of technology instead of social matters.  

5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
In my opinion i believe that privacy is key but with the device you can use it in different places with out people reach. The benefit of this is that it doesnt need to see people it can be used in different places. it may have negatives of having to be used on the go and be very expensive as to being a new technological device that can access data, however it is first of the kind and should be having improvements. 

Friday 4 December 2015

Learning response

WWW: There are some very good points here and it’s great to see a solid understanding of Marxism and Pluralism. You've included some quotes too. I particularly like the way you present some arguments – ‘A Marxist would argue…’ This is an excellent example of academic writing and we need to see more of this!

EBI: However, this is not a complete NDM essay that would be suitable for the exam – it’s really just an extended Marxism and Pluralism exercise. You don’t mention the decline in the newspaper industry, pay walls, Hyper-reality or News Values. You give an example of citizen journalism but don’t go on to discuss the phenomenon in any detail.

Written English is a problem. You have some good, simple topic sentences but later there is poor spelling and grammar and this will hold you back.

Similarly, you repeat yourself in places which suggests you haven’t got enough to write about. This is a massive issue to resolve before the next assessment.

You do mention some quotes but one is quoted wrong (monkeys) and you really need to learn how to introduce quotes in a paragraph. This will be crucial for your Critical Investigation too.

Far more examples and theories are required – revision, planning and practice is the only way to improve this.

LR: Write a new section for this essay – answering the question in relation to the decline in the newspaper industry. There should be lots you can write about about consumption and production there both for audiences and institutions.

Audiences have shown to be the controlling factor as to using new digital media. This would show that the newspaper industry would not be doing well as to the impact of digital media news hitting technology. This would be because of people regularly using there phones, tablets or computer for news and updating themselves. We have turned into a world where we don't use newspapers because we have access on-line. The newspaper industry is declining and it will go in few years and become a exclusive product to get as to people wanting them. From results you can tell that they have been going through trouble as the daily star had to cut off its prices by 50%. This is a big chunk of sales as the executive believes people will buy it because of the prices being down, Because of the newspapers being in decline this would mean competition get harder and it means that the SUN, Daily mail and Guardian would be competing to get readers, this is a good example that the audience are in power of what they can make popular and not . If the audience keep with using technology and going through new digital media it would mean that the use of newspapers will being going down as they are not being used enough as we have news, social media and can blogs on the internet.

In addition to this you could argue that the newspaper industry is going to get better as to using the digital media like the SUN and the Times having pay walls which would grow with the subscriptions the readers want to give. The only drawback would be that the use of newspapers would be less but the industries it self keep using the internet as to giving the news on there could create it to come back up as i know from my knowledge that the SUN has 3 million readers 3-5 years ago, now in 2015 it has dropped to 1.8 million readers which show that the industry is going down. However it could grow back in popularity of using it for news if the BBC put a pay wall which would most likely not happen. From the information i have gathered i believe that newspaper industry is heavily controlled by the audience as to we are the ones who pick to buy the papers and if we don't do this then they will die and the industries would need different ideas to grow again which would be using the method of technology and using a pay wall to what they would pay there average reader for a newspaper. With the newspaper industry go down there will be a specific audience which is not pleased with the decline as they are a specific target which still believe in the traditional methods. For example this would be like uses and gratification theory of the mainstreamer still sticking with the newspaper even though people use their phones. It gives hope that this can still survive or that kind of audience would have to transition .

YouTube tipped to strike licensing deals for TV shows and films

YouTube’s Robert Kyncl at the launch of the YouTube Red service

http://www.theguardian.com/technology/2015/dec/03/youtube-licensing-deals-tv-shows-films

Report claims online video service is set to negotiate with Hollywood studios and TV firms to help YouTube Red compete with Netflix, Hulu and Amazon. The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu, according to the Wall Street Journal.This article explaining the deals that youtube are making to go against online video services and be the best. Netflix and Amazon have won critical acclaim for their original shows including House of Cards and Transparent. These shows are the bait to sign viewers up for monthly subscriptions – or, in Amazon’s case, its Prime membership scheme.

1. It’s based on people paying $12.99 for a monthly subscription within the app – YouTube has added $3 to the cost of YouTube Red to account for Apple’s 30% cut of in-app purchases.

2. Apple is thought to be working on its own streaming video service to run across its iOS and Apple TV devices, with one report in March suggesting it was planning to charge US viewers $30-$40 a month for a package of 25 channels.

3.Its report suggests that YouTube is in the “early stages” of these talks, but that it hopes to commission original shows and films rather than simply license existing content.

In my opinion this is good if youtube does this giving more of a video service that people would use more. It would be the same as to giving more of a benefit of having different websites to use. This is a evolution of wtching films on demand not needing to use the TV. This would be a drawback to the other companes like Netflx and Hulu but its the compeition which will make deals and prices go down making it a benefit on customers and with audiences they are getting more options of what they want to watch if Netflix or Hulu dont have it.

BBC prepares to make News at Ten longer



The BBC is preparing to lengthen its flagship late evening news bulletin with an expected 10 minutes of regional coverage, creating an overlap with the beginning of Newsnight. In this article it is abut the BBC thinking of  going with Newsnight has seen its funding protected as the rest of BBC News faces cuts, and it retains a team of 12 dedicated reporters with an annual spend of £7m. Expected 10-minute extension would increase competition with Newsnight and comes as rivalry with ITV heats up. This competition is shown to get more viewers .The BBC bulletin regularly brings in more than 4 million viewers, while Newsnight has recently attracted audiences of about 700,000. This would be because of the competition and to compete against ITV.

1. A relaunch of ITV’s News at Ten, anchored by Tom Bradby, has enjoyed a modest revival in viewing figures – increasing by 500,000 to 2 million – although it remains well behind its BBC rival. Huw Edwards, the BBC News presenter, and Bradby have since been engaged in a war of words over their respective ratings, with Edwards observing how far the BBC remained ahead.

2. Reg Dyke wanted Newsnight to be moved to a later 11pm slot to avoid clashing with the BBC1 bulletin when he was director general more than a decade ago, and former executives have suggested such a move would allow Newsnight to be turned into an hour-long programme.

3. The move follows a trial in the five months leading up to last May’s general election, during which regional news coverage was doubled to 15 minutes, and comes at a time when questions have been raised by ministers about whether the News at Ten should be competing head to head with its ITV counterpart.

In my opinion i believe that this is good because it is giving the view of more news for the audiences. Even though there is competition it is fine as to the reason of more news. For example the extended times just gives more updates into what happening around the world. The reason i say this is good because the more news the more we know whats happening. The extenstion may be for viewer reasons but i believe it is a postitive transition. 

Thursday 26 November 2015

Daily Mail accused of paying €50,000 for CCTV video of Paris attack



In this article the Daily Mail has been accused of paying €50,000 (£35,000) to obtain video of one of the terrorist attacks in Paris that had been encrypted by French police to prevent it being made public. he video, shared 16,000 times since being published on 18th of November. The freelance journalist said he heard the cafe’s owner telling the Daily Mail team at least four or five times that the police had said the video was covered by confidentiality rules covering a police investigation and was not to leave the premises. This is denied by the Mail. Given the sum the Mail representatives insisted on exclusivity and insisted that the hard disk containing the video be destroyed “in front of them, smashed on the ground” This would show that the daily mail wanted to hide that they got this from the footage and leave no evidence of this.

1. Aoudia told the Guardian: “While I was there, the police showed up and asked to see the CCTV. 

2. A version of the Daily Mail’s footage was temporarily embedded on the Guardian website but has now been removed.

3. Guardian that the Mail representative had been told about the need for a “hacker” when obtaining the footage. Part of his film, shot secretly, shows a French speaker talking in English about a computer expert who is “going to come ... in an hour .... like a hacker”.

My opinion Daily mail should just come out for pay and they wanted to show there readers the footage and if was illegal to take the footage from the police then they should face the punishment as to the police wanting to fix the problem and know what to do. This CCTV footage should of been authorised at least and it wasnt because police wanted it and the daily mail should respected that i understand that French and international media outlets and provided a vital perspective on a massive global news story.

Digital Spy hires ex-Heat editor in battle with BuzzFeed and Mashable

Digital Spy has hired former Heat editor Julian Linley as editor-in-chief


A former editor of heat magazine, Julian Linley is now the created role of editor-in-chief as the entertainment site of Digital spy and now is in entertainment competition with rivals like Buzz feed and Mashable. Linley launched Heartworld.com before moving on to his editing title in 2008. Linley’s appointment comes as Digital Spy looks to improve the way it uses and engages with readers on social media. In 2013, digital spy claimed 24 million monthly unique users with the double digit percentage growth curve, now it says levels are 15 million. 

1.Linley moved off away from editing Heat after just one year to become Bauer’s creative director working on special projects looking at creating TV spin-offs from the publisher’s magazine titles.

2. Digital Spy, which creates about 150 stories a day, covers TV, film, music, tech and gaming.

3. At the time Hearst said that Digital Spy’s audience was “equal to Mashable’s”; now Pete Cashmore’s site claims 45 million global unique users.

In my opinion I believe that this is the market world on-line as to competition going to happen and grabbing users are the plan of this. This would also mean that Digital spy are trying to increase on the entertainment  which creates about 150 stories a day, covers TV, film, music, tech and gaming. From what Linley says “Digital Spy is already credible, trusted and knowledgeable, which provides a perfect foundation on which to build,” he said. “It is my vision to build Digital Spy into a global 24-hour breaking entertainment news operation.” I believe that he will change the competition.


Monday 23 November 2015

NDM case study: Globalisation

1) Is our news influenced by American cultural imperialism? What examples can you think of?

No because American cultural are for the Americans as to Hollywood movies and also the reason of funny videos that they would do. American news is found as a joke as to the statistics and also CNN videoing what was happening in Iraq but they didn't give the full facts straight which the soldiers wanted to know . British news is about politics and big stories which are about the country and the effects and changes that they're going through.

2) Has the increased globalisation of news improved the audience experience? How? Why?

We get to share out experiences globally as to with a click of a button on social media it would be out to all their friends. The audience have power to communicate and give opinion to the whole world just by using social media or using the internet. The positive side of this is the power audience have to send messages and look at coverage of news. However the negative side of this would be that these media giants are in power as to what they pick to choose for a story. Would be that audiences can be controlled on social media or be blocked by just a button from the people who own the site and it would show that audience are not in power and don't have a freedom of what to post.

3) Has globalisation benefited or damaged major news institutions? How? Why?

The benefit of this to the institution is that they don't have to have journalist everywhere when there is a crisis this would be because citizen journalism is really good for the institution how ever it would cut jobs and the information would not be true. Another benefit would be that the news institutions uses digital media and it is adapting with technology as the Mail on-line is the most read on-line newspaper with around 8 million readers. The damages however is social media and people putting news on there so for example this would be twitter, Facebook and also YouTube which would make people go visit. It kills off local news institutions as  to not having to adapt to technology like big the media giants who can still survive. Globalisation is shown that overall news institutions are in a balance argument that they are reporting news and taking in citizen journalism but the readership however for other news institutions are not doing great as to no paywall or good journalists happening any more.

Sunday 22 November 2015

Marxism & Pluralism: essay

The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.

The evolution of new and digital media means that audiences are more powerful as to the control they have on the news. It it is also a method of how they can be involved with it, On one hand audiences are far more powerful with digital media as to communicating, connecting and sharing. It has given audience the power to consume news from any digital device from keeping updated with news and giving footage on events and then putting onto social media. Example of this would be the Eric Garner incident where he was killed by an police officer tackling him down on the floor stopping Eric Garner from breathing. This later on went on social media coming out as the main quote he said when he died: "I can't breathe" This first showed the movement of the police officers going to trial. Another incident would be that Digital means that audiences dont have power in the terms of consumption and production this would be the power that people on social media could have the freedom of what they post but it can be removed and they can get their account can be blocked. Digital media is shown to be the progressiveness of news and technology on how we can access information and keep updated around the world 24/7. 

There is a Marxist view on this as to the elite have control of media and they pick what they can show on media which gives a hegemonic view. Marxist would believe that the audience have no power in terms of news as to consumption and production as they pick. They believe that its "12 monkeys writing a bunch of nonsense" This is a quote Andrew Keen who believed that the news is a bunch of people just putting the stories they want and also making a moral panic which inst sometimes important.  A Marxist would believe that a elite person like Rupert Murdoch has control over most of the media industries like Sky news, the Sun, The Times, Sunday times and Press association. This would give the Marxist view on what he would want to show and what authority to take away and put on.  An example of this would be the phone hacking incident when Rupert Murdoch was confronted on to using people phone and using information and it was found out and not a big punishment that happen to the end of it. This is a example the elite have control as to getting away with going through people phones and having ownership of companies still. 

Marxist would argue the fact audience have no power over the consumption and production as to voice they have and the examples of this would be Rupert Murdoch phone hack-gate and yet he has the power over SKY and newspaper industries like the times which have a pay wall generating more cash for every reader.  and the quote of Andrew Keen by when he was explaining websites and blogs as to anyone can just find the information and believe it from online you can put anything like for a celebrities death on twitter being chained then the celebrity having to tell everybody they didn't really past away. Digital media to a Marxist just shows that control is from the elite and the facts are there as to  three companies control 71% of news and the majority just shows that they can pick what they want to put up or show. We have big brand institutions which we trust as to the BBC that everybody would use for information as to the stories they pick and it shows that other stories that are big we would find out somewhere else.  This would go with the theory of uses and gratification as to people need to be updated and that its part of surveillance as to going to the source of information which they trust which most likely be the BBC and you would have main streamers because of this as to the people who would keep going and the advantage of this would be because times and sun have a pay wall so this would make BBC the most trust worthy news website to go to. This gives the argument that audience dont have the power but they are deceived to believe that we do and that in the mind drifting to go find news in different places and we go to the big brands.

However you would have e pluralists point of view which is audiences have the power of digital media and that it is about the market and its competition between the industries. The example of this would be the quote by Castells "Technological blossoming of the culture of freedom" this would be the meaning that audience have the freedom to what they want to search and they would believe that they have freedom of speech and that the elite are not in control. This quote would be directing that with technology that e audience have more power and can make the news too. For example the Eric Garner case was only biog when somebody put the video footage on twitter where everyone saw and chained it making it a big story and getting the police officer sacked. "The internet is an empowering tool...an exciting and revolutionary prospect." Al Gore. This quote goes with the argument as to technology evolving and changing giving social media and digital news more reasons to be made and more people to give there own views and make a chain thread about it. This would go with many theories as to the uses and gratification to surveillance and wanting information this would give audience all different searches and choices giving a wide spread.

In addition this would mean that audiences have the power as to different cases as to freedom of posting as to what they pick to post and get everyone to share with a click of a button. The power is shown that audience do have the say and that the people who do control the site will make the change. This is also shown by the fact that audiences are in "in power" this would be the fact that Rupert Murdoch said giving the reason of saying technology and digital news has given the power of this even though a man who has the power is hiding with the power he has the fair point. This would be true as to power has risen where nobody had nothing to show what people want and would have to do petition or just read the stories that only newspapers gave not what other stories that were happening, Ruper Murdoch quote is true as he is trying bring the audience to believe that they have control.

In my opinion i believe that audiences dont have the power and that media is just  powerful as always and that they pick what they want to stay or what they would want to go. This would be the way Rupert Murdoch is such as being on the people side yet would be the one who is actually controlling most of the media. In my opinion i believe that digital news are controlled and that its not about audiences having power of what they want but that if it doesn't mess up a system then they will let it be. I will agree that there has been a change where more freedom to what people can say but any story out there can be used as a moral panic and exaggerated which makes it an effect but overall i believe that audience can consume news more but cant control all of it as to the digital news are the ones who are manipulative on this as to giving all this access knowing there is no harm on them as to technology changing and them trying to adapt.

Thursday 19 November 2015

Yes the BBC has to make cuts, but why always sport?

Andy Murray’s Wimbledon victory in 2013

http://www.theguardian.com/media/blog/2015/nov/18/bbc-cuts-sport-licence-fee

In this article director of BBC Tony Hall is planning to save £30mil a year by saving the sports budget to account the license fee does not come as a surprise. The article also explains the reason of Snooker and Darts not being entertaining enough for viewers but will still save it. Formula One will almost certainly go. It will be much missed by petrolheads. But it is getting increasingly difficult to make the argument for spending so much money on rights that only tell half the story of the season and often miss key races. It is understood that recent moves to give up half of the Six Nations and get coverage have already gone a long way to saving the £30m required because of Sky and there competitors have taken all other coverage for Rugby.

1. Hall professes to be a sports fan and made all the right noises when the BBC recaptured the rights to the FA Cup, shared with BT Sport, a couple of years ago.

2. Ever since Wimbledon was first shown in 1937, sport has been a central part of the BBC’s story

3. (Comment) A better question would actually be "why always every other sport except football" - frankly football can, and would, be picked up by the commercial broadcasters. So the BBC could easily let that go and leave it to ITV / Ch4 / Ch5. And football rights are easily the most expensive going - so losing those would free up ALOT of money.

In my opinion I believe that the BBC saving the sports industry for them wouldnt be needed because the coverage is still entertaining its only that viewers care about sports like football and rugby. The reason why i say they are popular is because the viewer-ship for snooker and Darts are not big as they used to be as in the past they would be the older generation but now they are rooting for football and rugby. The BBC have lost in deals of coverage as well which has put them in position but right now they should focus on entertainment and wait to get a deal in and work with others on this.

BBC to cut entertainment and comedy but plans new Saturday night shows

The BBC says it will use savings made by dropping The Voice to develop its own homegrown Saturday night shows

http://www.theguardian.com/media/2015/nov/18/bbc-entertainment-comedy-tv-the-voice

The article explains that BBC need to make cuts in there industry and this would lead to the entertainment and comedy factor being cut to a £12m spending cut. The corporation would say that they they are using money to save as to making BBC better. The cuts are part of £150m in savings announced by Tony Hall earlier this year as the BBC tries to close the “iPlayer loophole” this would mean by the number of people who dont need a license fee if they are only catching up on programmes on-line.  The corporation is expected to outline a further £550m in cuts next spring. as to the cuts as to making it better however the impact would be to minimise this problem to the viewers. This could also mean that the button interactive service will go as to web connected TVs and another would be BBC on-line losing 5% if uts £210m budget.

1.T he BBC said the next wave of cuts – resulting from the government’s decision to make it pay the cost of over-75s licence fees – were “likely to include broad service and major structural changes to how the BBC works”.

2.The Guardian reported on Tuesday that a ”significant chunk” of the savings - £35m - would come from a cut to spending on the rights to show minor sports such as athletics and darts.

3. News is relatively well protected, with the £5m amounting to less than 1% of spending on news across the corporation’s divisions.

In my opinion these cuts are going to make a problem for viewers as to minimising there entertainment on other days except for Saturday this would mean many ideas of the other days wouldnt not reall have any entertainment as they are cutting this. Another issue would be the red button and this would mean not getting the further information as to the reason the web browser you got on TV but this would be a problem as no everybody has this.  

Thursday 12 November 2015

The Sun jumps the gun with claims of London Spy sex 'row'


London Spy: Sun exclusive shot down?
 http://www.theguardian.com/media/mediamonkeyblog/2015/nov/11/sun-london-spy-bbc-ofcom

 'Paper claims Ofcom is ‘investigating’ complaints about explicit sex scenes in the BBC drama – but the media watchdog says it hasn’t yet launched a probe'

From this short article explains that a BBC tv show has been showing very explicit sex scenes and been alot of complaints because of this. There were only 13 complaints because of this and yet there were 2.5million viewers, the article states that the reason of the complaints is because of the two men are having sex and it was because of the complaints that it had to into investigation because of this.

The Sun does quote the Evangelical Alliance, an organisation that issued a report in 2012 saying “We believe both habitual homoerotic sexual activity without repentance and public promotion of such activity are inconsistent with faithful church membership.”

From this article my opinion is that the people who did this were homophobes because if you look at the evidence there was nothing wrong with the show when they checked it. Out of small complaints i dont understand why they checked it if only 13 people complained when there was 2.5 million viewers and it would of been a problem if it was a million people but it wasn't just a act of sexuality not being accepted on media.

Why the BBC is worth saving

http://www.theguardian.com/media/2015/nov/12/why-the-bbc-is-worth-saving

Vladimir Putin in a BBC and Yandex webcast: the corporation is an independent voice, in contrast to its Russian equivalent

 This is an edited extract from a speech given by former BBC special correspondent Allan Little for the Hetherington Lecture at Stirling University

 'The corporation faces vested interests who want to see it dismantled, but its public service broadcasting is part of the bedrock of our civic life'

The article explains  that BBC is a good news sources, that it follows the job of what the audience wants. This articles strongly agrees that the BBC is a good way of broadcasting. People give the negative side as to the reason of not showing important broadcasting shows like British bake off or Doctor Who. However in the article still pushes the point that the BBC is part of history and was information from wars as it first aired in 1922.

1. 31 years at the BBC in news, current affairs and foreign reporting, covering events ranging from the Gulf war to the break-up of Yugoslavia. As sopecial correspondent, he reported on devolution and led the BBC’s coverage of the Scottish independence referendum.

2.  BBC’s critics argue that a public service broadcaster has no business doing things

3.  Before social media we had the revolution of 24-hour, real time, television news. Around the time of the second Gulf War, of 2003.

In my opinion i believe  that the BBC is what stands for information that people want. It gives the news and it gives entertainment. it educate informs and entertains as its three main rules. Because we are in a time of technology advancing we do not know hot to act yet. BBC is shown to be this amazing broadcast of information and ti is but it is critics who making it feel negative because of newspapers and how its going down but its not only BBC doing this.

Monday 9 November 2015

Development in New/digital media man that audiences can now have access to a great variety of news and values. To what extent are audiences empowered by the developments?

Audience are empowered to digital media as to having citizen journalism on there side as for the CNN example as to the news organisation has a twitter account and when they would tweet people would go with against it or even say something about it showing there view on what they think. CNN what other people opinions and people opinions do urn into a big article as to what they think of a situation. However from looking from a different view you could say that the power of audience being able to film a situation and going on news mean that they have power to make organization show this and give the power that they pick they want show something important on line. A Marxism view would be that organisation have the control and can pick what they want as to yes audience would say all these things but they can be shut down and they can be stopped by not letting people comment or even with citizen journalism its not powerful. Such as he death of Eric Garner and someone filming it got in jail after because apparently he was stopping it from happening but all he was doing was taking a picture.

Another point would be the reason of media big institutions have the control as to the hackgate scandal with Rupert Murdoch and what happen is that he hacked into people phone and also people phones who passed away. This was showing that a powerful man can control this and pick what he sees. This would be a form of Marxism as to showing that this elite man has the control of seeing what is not allowed. He breaks the rules of boundaries and does not have a big enough punishment to what has happened. However audience have the power that they can access all the information they want as news is free and they can get it. The information that can be accessed is good as to giving what audience want which is keeping up to date and knowing the information. However the information given cant always be correct and would be a problem as to people thinking they know information but don't. Marxism view is that media is controlled by one person and they pick what they want to show.

Example of this would be Murdoch having the power and that he can pick what ever he wants. Such as for the hacking of phones he did do it but there wasnt a big punishment. it is shown overall that power for one person can be bad because everyone has this one thought not different. In a conference i went to it was a lecture on how media is failing as to what Owen Jones said as to the information given as for example people are confident with information nut they have been mistaken by the information. 20% were thought to be Muslim in the UK but its just 5% they have been given the wrong statistics thinking that there is too much people. This could be a Marxist view as one powerful person has changed the media to give information which is not accurate. Also with Rupert Murdoch saying 'The internet has given readers much more power...The world is changing and newspapers have to adapt' This would be a parlist view as to the market and the readers of this it could also be away of Murdoch to hide that he is in power and can control people as he is an elite person..

Friday 6 November 2015

News UK chief refuses to rule out scrapping Times paywall in future

http://www.theguardian.com/media/2015/nov/04/news-uk-chief-refuses-to-rule-out-scrapping-times-paywall-in-future

David Dismore

David Dinsmore, News UK’s chief operating officer beilieves that times should stay with the paywall and should not do what the SUN did which was change and take there paywall he thinks it would be a bad move to do and he backs up the move that they would lose more readership and people would treat it as what they treat the BBC website. “I’m not sure the Sun’s share of voice in terms of loudness in the market place had decreased much, he said this as the declining of newspapers and that the readers of the SUN wont have quality.

1. Thinks the SUN should not change pay wall.

2. Lose subscribers

3.Dinsmore argued that the Sun has not lost its market power, the print edition is the UK’s largest, despite its digital presence being just a fraction the size of rivals who remained free online.

I believe that Dinsmore is correct on what he says, why would you change? This is a big effect if SUN does this as to being treated a place to read but it could mean less money as before it used to be 3 million people who read the SUN and now in 2015 it is 1.5 million. This would be a pain for SUN because they may need it back.

Twitter is replacing favourites with likes – but does anyone heart it?

Twitter heart function button

http://www.theguardian.com/technology/2015/nov/03/twitter-replacing-favourites-with-likes-does-anyone-heart

Twiiter has changed its favourites icon the star to a like icon which is the love heart. This articles explains the different views of people and what they think about it this would be because liking the tweet would mean that they have a good point and that you like what the person did. Many different twitter accounts dont like it or have made a survey about it.

1.Twitter thinks its more expression

2. Some people think that it is pointless to have

3. should be a unlike button

In my opinion its not a big deal for twitter to do this its just changed its favourite icon to not a big thing. This is just a minor change which could go to a big one and twitter is trying to develop it self so it can stay with its followers. However for them doing this has made a big controversial argument that they shouldnt of done this making sound like it was a regret as twitter believe that the people are wrong headed on this.  

NDM: Marxism, Pluralism and Hegemony

Starter

I've got some reading to get you started. There is a reference to hegemony in a Guardian article about last year's Hunger Games film that could also be linked to feminism - read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony?

Different views on Hunger games as to Jennifer Lawrence character is represented a alternative stereotype of a female character role who always needs saving. From the comments they discuss that they have been many female characters who are big role models for teenage girls like Buffy the vampire slayer or Uma Thurman Kill Bill character. This disccuses that Jennifer Lawrence character is a big ideal to all girls. As the movie being about the ruling the class trying take the working down.


Main task

Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:

1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
The hegemonic view would be about police offers to get no questioning and due to new and digital media the story had come bigger. This would mean that audience actually give  an impact of knowing what happen. This gave views and it would grow and grow until they sorted this problem. In society the police have still not charged and it would represent that not always that digital media works. It gives the meaning that with law digital media is strong enough to make a change.


2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
 The author argues that the evolution in new and digital media has challenged hegemony with blogs as they allow audience to have there own views and put it on the web. Without News and digital media we would have to keep fighting for a voice and because we have it just makes it easier to be heard and that what we want want to be heard. It challenges hegemony because you can get people together and be this big power of protest and can make a change with matters by all different views made. Like comments is the big thing as to how people talk to each other and agree with what they say. 

3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
My opinion is that new and digital media is going again hegemonic views as to the reason of how many people have blogs,vlogs and express there feelings towards the net abut society. However we would still need work on this as technology is evolving and so is people as to finding ways to get there words across. I believe that hegemony is being challenged but it will take time to do this and that it would take more of digital media and people to make views like this get rid of. 

BBC says public back its online journalism even if it hurts papers

http://www.theguardian.com/media/2015/nov/05/bbc-says-public-back-its-online-journalism-even-if-it-hurts-papers

BBC News website

This article explains the BBC will still showing there news content should be the same level as newspapers as they are good at giving the news. BBC director general Tony Hall said: “Of course we are happy to engage and debate what the BBC does online, but impartial online journalism is important alongside what newspapers do. This quote explains that the BBC wants work side with newspapers and think that they wont be a problem as the public needs to know about the news and that its important for the public to know. There was a survey which said that 95% of the public believe that the BBC should be publishing stories and to update the public even if it is destorying newspapers.

1.The BBC has offered to provide 100 reporters to create content that could be used by regional newspapers.

2. Only 6% said they thought the negative impact on newspapers meant the BBC should stop publishing online, and 83% said the BBC should continue its current approach to putting news online.

3. Tony Hall believes that the newspapers and BBC online newspaper can work together.

In my opinion I believe that BBC should be doing there online news even if newspapers are declining because we need to be updated and if newspapers cant keep being published they will go. However we do need newspapers because they are a need for the world as its news of yesterday from real journalist who worked hard on there work but now from my research i learnt that the cut of journalism has left journalist in a hard place as to doing 17 stories and i learnt that maybe need to work. From what i have read i agree that BBC should keep going but newspapers may need go to show how much need them.

BBC Store offers chance to buy and download episodes of classic shows

http://www.theguardian.com/media/2015/nov/05/bbc-gives-fans-of-classic-shows-chance-to-buy-and-download-episodes-doctor-who-dads-army

Doctor Who Tom Baker

This article explains BBC are playing classic shows like Doctor Who or Dad Army, BBC plan is to offer these classic shows for a price and you can download them. The content is 7000 hours worth of content and would show all classic which were on BBC.Marcus Arthur, UK managing director for the broadcaster’s commercial arm, BBC Worldwide. Arthur said BBC Store would be an “opportunity to create new revenues”, he said it would not make a huge contribution to the £1.2bn Worldwide has promised to return to BBC offers over the next five years.The launch is part of a shift towards making more BBC content available to buy and own in a digital format. It is intended as a long-term replacement for DVD sales, The market for which has halved in the last three year.

1. BBC moving forward to show old content which people would want.

2. global analysis firm IHS, said: “By 2019, download to view will only be worth half the value of the DVD business and, once you add in Blu-ray, about a third of the physical disc business.

3.Programmes will become available to buy in digital format on BBC Store within hours of appearing on television and Cooper said the immediacy was exciting.

In my opinion I believe that BBC showing there classic content is a good idea as it will bring more of a viewership for there older demographic. This is not a new idea but a good financial idea as to they can get downloaded for the right price would have a lot of older people buying it to watch the shows they liked when they were young and this would also be bought by Dcotor who fans which want to know about the Tom Baker times and it would bring the mainstream viewers. This is also good because i researched before that the Doctor who episodes when started got burnt but luckily they have found it. They said they will add more further and further into the future and it will be good because it showing that downloading can be more efficient.

Sunday 1 November 2015

NDM: News values

Galtung and Ruge (1981) defined a set of news values to explain how journalists and editors decided that certain stories and photographs were accepted as newsworthy, while others were not. 

The following list is adapted from their work:

Immediacy: has it happened recently?
Familiarity: is it culturally close to us in Britain?
Amplitude: is it a big event or one which involves large numbers of people?
Frequency: does the event happen fairly regularly?
Unambiguity: is it clear and definite?
Predictability: did we expect it to happen?
Surprise: is it a rare or unexpected event?
Continuity: has this story already been defined as news?
Elite nations and people: which country has the event happened in? Does the story concern well-known people?
Negativity: is it bad news?
Balance: the story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death.

Classwork/Homework

How has new and digital media technology changed Galtung and Ruge’s news values?

How would you update them for 2015?

Immediacy: With technology devices advancing over time, we have changed audiences and news life style as to making news available in many different platforms. This would be on social media or even apps, we can look at news on websites looking for information we want. With this information it comes with different audience interests as to you want sport news you can get that nothing gets missed out.

Familiarity: Audiences have a whole worldwide and mulch-cultural news on the internet. We can look into news whatever we are interested in fashion, sports and music. This is shown in different countries and ways as to being delivered from different countries giving use sources we want and then putting them on social media. News gives a selection where the audience can pick what they want as to not needing to go through the parts they dont find interesting and they can look for there specific parts that relate to them.

 Amplitude: From News being on the internet and online to access, million of people can read them and get the sources they want. The million of people get these sources from either User Generated Content as to whatever they want. Big events would be connected to all people online as to big stories that they find out and it would be come a thread on twitter to facebook groups and it would show the hugeness of a audience.

 Frequency: Updates are always given now if you go on Google and go to what you want to know it updates every time you refresh this would mean by giving different sources and waht they say. This would also work with updates on transport as people use their digital devices to know when the next train or bus is coming it would keep on task if any road have been closed.

 Unambiguity: With news being very good and a big source of information, it can be wrong it can have the wrong details. With how much news there is there can always be mistakes and lies. With journalists it can be right but because we evolved to look at news online some people do blogs or just write a statement on twitter it would go as a thread and people would thing that its true like celebrities who have been said that they passed which they havent

 Predictability: News can be predictable because they want a impact in news and we do get the regular news as to someone being arrested or doing something illegal. People are predicted to make a big moral panic of this.

 Surprise: News can be impact by a headline and can be a surprise to people with the right images. Example of this would be audience as to how they create threads and they communicate with other people on there opinions on what they think. There is shown a surprise by people as to the comments and sharing the stories online. However it shows that digital media gives more of a impact on this.

 Continuity: Online news is continued as to the updates happening the audience wanting to know more about whats happening so this would mean that they attracted to this and just leaves news to be wanted more. Example of this would be treading and sharing on twitter and facebook people do that because they want other people to know and get interested therefore making a continuity of people knowing more.

 Elite nations and people: From newspapers they have changed too maybe not having big nation impact to writing about celebrities or sports and its because of what people are interested in. Online newspapers now talk about celebrities like there divorces or something that has upset fans because they want a impact and a story to tell which will get people gripped.

Negativity: In my opinion there will always be bad news at some point because not everyday there is drama. Newspapers or digital news will find anything and this will be the same of celebrities as to finding something dark about them or just making a big headline so they can get there readers. They dont have great news because of the value to as for example they could have good story but bad layout of it and thats because its either online or someone whos not journalist and had experience did it.

Balance: There is need for balance as to showing the good and bad of stories and showing stories like for example good one would be giving information of a accident happening and that it was no one fault as it just happen., However a bad story would be blaming someone who didn't do anything and then making a big deal of it. They dont want to carry out anything in a negative way because they would be making a inncent man look bad if they dont have the facts.