David Dinsmore, News UK’s chief operating officer beilieves that times should stay with the paywall and should not do what the SUN did which was change and take there paywall he thinks it would be a bad move to do and he backs up the move that they would lose more readership and people would treat it as what they treat the BBC website. “I’m not sure the Sun’s share of voice in terms of loudness in the market place had decreased much, he said this as the declining of newspapers and that the readers of the SUN wont have quality.
1. Thinks the SUN should not change pay wall.
2. Lose subscribers
3.Dinsmore argued that the Sun has not lost its market power, the print edition is the UK’s largest, despite its digital presence being just a fraction the size of rivals who remained free online.
I believe that Dinsmore is correct on what he says, why would you change? This is a big effect if SUN does this as to being treated a place to read but it could mean less money as before it used to be 3 million people who read the SUN and now in 2015 it is 1.5 million. This would be a pain for SUN because they may need it back.
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