Monday, 9 November 2015

Development in New/digital media man that audiences can now have access to a great variety of news and values. To what extent are audiences empowered by the developments?

Audience are empowered to digital media as to having citizen journalism on there side as for the CNN example as to the news organisation has a twitter account and when they would tweet people would go with against it or even say something about it showing there view on what they think. CNN what other people opinions and people opinions do urn into a big article as to what they think of a situation. However from looking from a different view you could say that the power of audience being able to film a situation and going on news mean that they have power to make organization show this and give the power that they pick they want show something important on line. A Marxism view would be that organisation have the control and can pick what they want as to yes audience would say all these things but they can be shut down and they can be stopped by not letting people comment or even with citizen journalism its not powerful. Such as he death of Eric Garner and someone filming it got in jail after because apparently he was stopping it from happening but all he was doing was taking a picture.

Another point would be the reason of media big institutions have the control as to the hackgate scandal with Rupert Murdoch and what happen is that he hacked into people phone and also people phones who passed away. This was showing that a powerful man can control this and pick what he sees. This would be a form of Marxism as to showing that this elite man has the control of seeing what is not allowed. He breaks the rules of boundaries and does not have a big enough punishment to what has happened. However audience have the power that they can access all the information they want as news is free and they can get it. The information that can be accessed is good as to giving what audience want which is keeping up to date and knowing the information. However the information given cant always be correct and would be a problem as to people thinking they know information but don't. Marxism view is that media is controlled by one person and they pick what they want to show.

Example of this would be Murdoch having the power and that he can pick what ever he wants. Such as for the hacking of phones he did do it but there wasnt a big punishment. it is shown overall that power for one person can be bad because everyone has this one thought not different. In a conference i went to it was a lecture on how media is failing as to what Owen Jones said as to the information given as for example people are confident with information nut they have been mistaken by the information. 20% were thought to be Muslim in the UK but its just 5% they have been given the wrong statistics thinking that there is too much people. This could be a Marxist view as one powerful person has changed the media to give information which is not accurate. Also with Rupert Murdoch saying 'The internet has given readers much more power...The world is changing and newspapers have to adapt' This would be a parlist view as to the market and the readers of this it could also be away of Murdoch to hide that he is in power and can control people as he is an elite person..

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