A former editor of heat magazine, Julian Linley is now the created role of editor-in-chief as the entertainment site of Digital spy and now is in entertainment competition with rivals like Buzz feed and Mashable. Linley launched Heartworld.com before moving on to his editing title in 2008. Linley’s appointment comes as Digital Spy looks to improve the way it uses and engages with readers on social media. In 2013, digital spy claimed 24 million monthly unique users with the double digit percentage growth curve, now it says levels are 15 million.
1.Linley moved off away from editing Heat after just one year to become Bauer’s creative director working on special projects looking at creating TV spin-offs from the publisher’s magazine titles.
2. Digital Spy, which creates about 150 stories a day, covers TV, film, music, tech and gaming.
3. At the time Hearst said that Digital Spy’s audience was “equal to Mashable’s”; now Pete Cashmore’s site claims 45 million global unique users.
In my opinion I believe that this is the market world on-line as to competition going to happen and grabbing users are the plan of this. This would also mean that Digital spy are trying to increase on the entertainment which creates about 150 stories a day, covers TV, film, music, tech and gaming. From what Linley says “Digital Spy is already credible, trusted and knowledgeable, which provides a perfect foundation on which to build,” he said. “It is my vision to build Digital Spy into a global 24-hour breaking entertainment news operation.” I believe that he will change the competition.
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