The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
The evolution of new and digital media means that audiences are more powerful as to the control they have on the news. It it is also a method of how they can be involved with it, On one hand audiences are far more powerful with digital media as to communicating, connecting and sharing. It has given audience the power to consume news from any digital device from keeping updated with news and giving footage on events and then putting onto social media. Example of this would be the Eric Garner incident where he was killed by an police officer tackling him down on the floor stopping Eric Garner from breathing. This later on went on social media coming out as the main quote he said when he died: "I can't breathe" This first showed the movement of the police officers going to trial. Another incident would be that Digital means that audiences dont have power in the terms of consumption and production this would be the power that people on social media could have the freedom of what they post but it can be removed and they can get their account can be blocked. Digital media is shown to be the progressiveness of news and technology on how we can access information and keep updated around the world 24/7.
There is a Marxist view on this as to the elite have control of media and they pick what they can show on media which gives a hegemonic view. Marxist would believe that the audience have no power in terms of news as to consumption and production as they pick. They believe that its "12 monkeys writing a bunch of nonsense" This is a quote Andrew Keen who believed that the news is a bunch of people just putting the stories they want and also making a moral panic which inst sometimes important. A Marxist would believe that a elite person like Rupert Murdoch has control over most of the media industries like Sky news, the Sun, The Times, Sunday times and Press association. This would give the Marxist view on what he would want to show and what authority to take away and put on. An example of this would be the phone hacking incident when Rupert Murdoch was confronted on to using people phone and using information and it was found out and not a big punishment that happen to the end of it. This is a example the elite have control as to getting away with going through people phones and having ownership of companies still.
Marxist would argue the fact audience have no power over the consumption and production as to voice they have and the examples of this would be Rupert Murdoch phone hack-gate and yet he has the power over SKY and newspaper industries like the times which have a pay wall generating more cash for every reader. and the quote of Andrew Keen by when he was explaining websites and blogs as to anyone can just find the information and believe it from online you can put anything like for a celebrities death on twitter being chained then the celebrity having to tell everybody they didn't really past away. Digital media to a Marxist just shows that control is from the elite and the facts are there as to three companies control 71% of news and the majority just shows that they can pick what they want to put up or show. We have big brand institutions which we trust as to the BBC that everybody would use for information as to the stories they pick and it shows that other stories that are big we would find out somewhere else. This would go with the theory of uses and gratification as to people need to be updated and that its part of surveillance as to going to the source of information which they trust which most likely be the BBC and you would have main streamers because of this as to the people who would keep going and the advantage of this would be because times and sun have a pay wall so this would make BBC the most trust worthy news website to go to. This gives the argument that audience dont have the power but they are deceived to believe that we do and that in the mind drifting to go find news in different places and we go to the big brands.
However you would have e pluralists point of view which is audiences have the power of digital media and that it is about the market and its competition between the industries. The example of this would be the quote by Castells "Technological blossoming of the culture of freedom" this would be the meaning that audience have the freedom to what they want to search and they would believe that they have freedom of speech and that the elite are not in control. This quote would be directing that with technology that e audience have more power and can make the news too. For example the Eric Garner case was only biog when somebody put the video footage on twitter where everyone saw and chained it making it a big story and getting the police officer sacked. "The internet is an empowering tool...an exciting and revolutionary prospect." Al Gore. This quote goes with the argument as to technology evolving and changing giving social media and digital news more reasons to be made and more people to give there own views and make a chain thread about it. This would go with many theories as to the uses and gratification to surveillance and wanting information this would give audience all different searches and choices giving a wide spread.
In addition this would mean that audiences have the power as to different cases as to freedom of posting as to what they pick to post and get everyone to share with a click of a button. The power is shown that audience do have the say and that the people who do control the site will make the change. This is also shown by the fact that audiences are in "in power" this would be the fact that Rupert Murdoch said giving the reason of saying technology and digital news has given the power of this even though a man who has the power is hiding with the power he has the fair point. This would be true as to power has risen where nobody had nothing to show what people want and would have to do petition or just read the stories that only newspapers gave not what other stories that were happening, Ruper Murdoch quote is true as he is trying bring the audience to believe that they have control.
In my opinion i believe that audiences dont have the power and that media is just powerful as always and that they pick what they want to stay or what they would want to go. This would be the way Rupert Murdoch is such as being on the people side yet would be the one who is actually controlling most of the media. In my opinion i believe that digital news are controlled and that its not about audiences having power of what they want but that if it doesn't mess up a system then they will let it be. I will agree that there has been a change where more freedom to what people can say but any story out there can be used as a moral panic and exaggerated which makes it an effect but overall i believe that audience can consume news more but cant control all of it as to the digital news are the ones who are manipulative on this as to giving all this access knowing there is no harm on them as to technology changing and them trying to adapt.
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