UK viewers doubled amount of time spent streaming TV in 2015

http://www.theguardian.com/media/2016/mar/10/brit-viewers-doubled-amount-of-time-spent-streaming-tv-in-2015

Typical British viewer last year watched about 77 minutes a week of shows on services such as Netflix and Amazon, although traditional TV is still king. this article is about the UK viwers have doubled with their streaming in 2015. While the growth rate in the popularity of the TV industry upstarts was impressive to the statistics as to last year. This was almost double the 40 minutes a week watched on average in 2014, according to a report published on Thursday by TV industry marketing body Thinkbox. This article overall showing that streaming has increased over the years and means a new era where will get new content only on Netflix or Amazon.

1. Subscription video-on-demand services such as Netflix only accounted for 4% of the 4 hours and 35 minutes per day – 32 hours per week – of video content the average person watched last year.

2. YouTube also continued to grow in popularity, with viewing up a third to 85 minutes a week on average, with the Google-owned video platform increasing its share of total viewing from 3.5% to 4.4% year on year.

3. YouTube disputes the figures claiming that viewing per week is significantly higher than the Thinkbox estimates, and that viewing growth is running at a rate of about 60% in the UK.

In my opinion i believe that the era of streaming will increase as to traditional TV viewing accounted for 76%, or three hours and 51 minutes per day, close to 28 hours per week. this would be because they are sitting down but with steaming you can watch netflix or amazon anywhere giving it the advantage. This would show that film industry will stream there movies online and on the cinema at the same time. This would be advantage because of convergence and the use of synergy however, the problem of this would be that people would just download for free making less money for the industries.