http://www.theguardian.com/media/2016/mar/17/independent-mirror-express-and-star-suffer-sharp-fall-in-traffic
Decline across all UK press, except Sun and Guardian, follows coverage of David Bowie and Alan Rickman deaths earlier in year which boosted visitor. The Independent, Mirror and both of Richard Demond’s titles, the Express and Daily Star, suffered sharp falls in daily traffic in February, as most of the UK’s press saw declines in online visitors.The article looks into the decline follows a surge in digital readership between December traditionally a weak month due to holidays and January during which coverage of the deaths of David Bowie and Alan Rickman will have attracted international readers. Only the Sun, which dropped its paywall at the end of November, and the Guardian recorded increases in daily average visitors during the month, according to the latest Audit Bureau of Circulations figures published on Thursday.
1. Average daily browsers
MailOnline 14,383,578 (-2.55%)
theguardian.com 8,872,392 (1.23%)
Telegraph 4,328,890 (-6.13%)
Mirror Group Nationals 4,195,021 (-13.01%)
The Independent 2,921,273 (-12.31%)
The Sun 2,046,792 (7.16%)
Metro 1,188,978 (-16.16%)
express.co.uk 1,176,494 (-15.94%)
dailystar.co.uk 685,769 (-23.92%)
Evening Standard 479,367 (-4.53%)
Print Circulation
The Sun 1,741,838 (-2.53%)
Daily Mail 1,562,361 (-1.71%)
Metro 1,347,505 (-0.04%)
Evening Standard 902,005 (0.4%)
Daily Mirror 791,839 (-2.14%)
The Daily Telegraph 472,936 (0.19%)
Daily Star 472,869 (0.53%)
Daily Express 413,140 (1.09%)
The Times 402,752 (-0.35%)
i 269,628 (-0.82%)
Financial Times 195,515 (-1.37%)
Daily Record 174,525 (-1.34%)
The Guardian 161,152 (-1.83%)
The Independent 54,187 (-1.82%)
2. The Independent’s fall in average unique readers will be especially concerning as the paper is moving to a digital only future when it scraps its print editions this month. On Wednesday the independent launched a new subscription app costing £12.99.
3. All the major national newspaper sites experienced year-on-year growth except Mail Online, which was down slightly by 2.2% but is still by far the largest site with an average of 14.4m unique browsers a day.
My opinion i believe that the newspaper industry by surviving should just have a online dgital media source as well. I would also recommend them to get money from advertisements online as well which would make it still survive as to promoting different adverts and it would run the newspaper online. They should be reporting the popular news to people such as celebrities or looking into what people would be interested in as to other than politics as well. If this cant be done then newspaper industry will go down.
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