Friday, 4 December 2015

YouTube tipped to strike licensing deals for TV shows and films

YouTube’s Robert Kyncl at the launch of the YouTube Red service

http://www.theguardian.com/technology/2015/dec/03/youtube-licensing-deals-tv-shows-films

Report claims online video service is set to negotiate with Hollywood studios and TV firms to help YouTube Red compete with Netflix, Hulu and Amazon. The online video service is keen for its $9.99-a-month service to compete more directly with rivals such as Netflix, Amazon and Hulu, according to the Wall Street Journal.This article explaining the deals that youtube are making to go against online video services and be the best. Netflix and Amazon have won critical acclaim for their original shows including House of Cards and Transparent. These shows are the bait to sign viewers up for monthly subscriptions – or, in Amazon’s case, its Prime membership scheme.

1. It’s based on people paying $12.99 for a monthly subscription within the app – YouTube has added $3 to the cost of YouTube Red to account for Apple’s 30% cut of in-app purchases.

2. Apple is thought to be working on its own streaming video service to run across its iOS and Apple TV devices, with one report in March suggesting it was planning to charge US viewers $30-$40 a month for a package of 25 channels.

3.Its report suggests that YouTube is in the “early stages” of these talks, but that it hopes to commission original shows and films rather than simply license existing content.

In my opinion this is good if youtube does this giving more of a video service that people would use more. It would be the same as to giving more of a benefit of having different websites to use. This is a evolution of wtching films on demand not needing to use the TV. This would be a drawback to the other companes like Netflx and Hulu but its the compeition which will make deals and prices go down making it a benefit on customers and with audiences they are getting more options of what they want to watch if Netflix or Hulu dont have it.

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