NDM case study: News on the Tweet

1. Why are respected news brands good news for Twitter?
   57% of following newspaper brands retweet interesting links and comments while only 21% do not follow and do this. 43% of newspaper brands post links to articles and they are shown as the increase for many other things like tweet about trending news topics and reply to content and opinions.  40% check twitter frequently to see whats going on with favourite newspaper brands. Newsbrands bring a number of assets to the table, but it is a symbiotic relationship. Twitter is helping to make newsbrands more accessible, more influential and more connected than ever before
   
2. Why in turn is Twitter good for respected news brands?
   (78%) access a range of brands, sub-brands or journalists; providing much higher combined reach levels than could ever be provided in the analogue age. As was often the case in this study, sub-brand followers were even more enthusiastic often following a range of sub-brands featuring different types of content.There is a real interest in newsbrands because they provide a valuable link to more in-depth analysis, comment and opinion. 60% said that twitter gives the opportunity to engage with newspaper brands and would not normally read in a print format. In addition people who news brands of 55% said Twitter gives me the opportunity to engage with newspaper brands I would not normally read online
   
3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
   
   In my opinion i agree that old and new media comes to hand together because of old media you got newspapers which gives us the information we want and the different views of articles. This works with new as  people to go on twitter and give their opinion and idea about these articles which have been seen on twitter. The new media gets help by the old because what else would people want to tweet about when newspapers give the stories that people know and they debate this all on twitter or other social netwroking sites. Better together’ is becoming a familiar phrase in media ever since we learned that online and legacy media are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience.
   
4. On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
   
   Tom Newton Dunn @tnewtondunn • Feb 12 Biggest cheer at the Emirates tonight by #AFC? To an announcement for the MUFC away fans that no more trains leaving Euston.
   
   Grace Dent @gracedent • Nov 6 I reveal the shocking truth behind Jennifer Aniston’s new hair http://ind.pn/HJXtV9
   
   Camilla Long @camillalong • Feb 16 Favourite story all weekend has been Del Boy killing the British sheepskin coat industry. LOL
   
   Benedict Brogan @benedictbrogan • Jan 10 I’ve interviewed Nigel Farage. Dave won’t like it, obvs. But neither will @Ed_Miliband. Not at all. Will post link when I’ve found it
   
   Matthew Sweet @DrMatthewSweet • Feb 7 Chris Grayling to introduce Private Members Bill obliging BBC to bring back Howards’ Way. http://www.telegraph.co.uk/culture/
   
   Mirror Sport @MirrorSport • Feb 21 Our man @eaamalyon is live blogging the curling so you don’t have to watch it (for free) on widely available BBC1 - http://www.mirror. co.uk/sport/
   
   Daily Mail Celebrity @DailyMailCeleb • Feb 12 Do these pants make Kim Kardashian’s bum look big? http://dailym.ai/1aS7Sfy pic.twitter. com/QEdkYMxdkD
   
    Caitlin Moran @caitlinmoran • Jan 11 The most amazing thing about the story of President Hollande having an affair is that he apparently only has one pair of shoes. L
   
5. Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
   
   'Gossip and banter about celebrities, sports or political scandals are all part of the entertainment and are often turned to when newsbrand followers want to relax.' This would be about all parts of news as to giving the entertainment side people joy and they will show serious stories. It wouldn't be harming news or journalists as this is a story which is still giving news but in a humorous way as a teddy was blocking pipes it is a story that not be taken seriously.
   
6. What does the report say about trust in Twitter and journalists (look at pages 34-39)?
   
   From these pages they give reason that helping to build trust in content is important as almost half of all twitter users and almost two thirds of newbrands users say it is important that news on twitter is verified by a respected brand this helps build trust in the content.“It is important that news on Twitter is verified by a respected brand”  45% Total Twitter, 62% Follow newsbrands this would be statistics who agree that it is important that news on twitter should be verified as its important to give stories.
   
7. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
   
   In my opinion I believe that it is a negative impact as to news being verified on twitter and this would be an important reason because twitter can be wrong with the news they put by people. The negative impact would be that not twitter fault but partly as for example The Sun had 3 million readers in the last 5 years they have dropped to 1.8 million readers showing that the impact to traditional newspaper is going down. This would also be the effect of quality as to twitter only have few hundred characters that you can do so there is no depth which would be an effect. However the positive effect i would say is audience is that they get news on twitter so they can just check it but this would need to be verified.