EBI: However, this is not a complete NDM essay that would be suitable for the exam – it’s really just an extended Marxism and Pluralism exercise. You don’t mention the decline in the newspaper industry, pay walls, Hyper-reality or News Values. You give an example of citizen journalism but don’t go on to discuss the phenomenon in any detail.
Written English is a problem. You have some good, simple topic sentences but later there is poor spelling and grammar and this will hold you back.
Similarly, you repeat yourself in places which suggests you haven’t got enough to write about. This is a massive issue to resolve before the next assessment.
You do mention some quotes but one is quoted wrong (monkeys) and you really need to learn how to introduce quotes in a paragraph. This will be crucial for your Critical Investigation too.
Far more examples and theories are required – revision, planning and practice is the only way to improve this.
LR: Write a new section for this essay – answering the question in relation to the decline in the newspaper industry. There should be lots you can write about about consumption and production there both for audiences and institutions.
Audiences have shown to be the controlling factor as to using new digital media. This would show that the newspaper industry would not be doing well as to the impact of digital media news hitting technology. This would be because of people regularly using there phones, tablets or computer for news and updating themselves. We have turned into a world where we don't use newspapers because we have access on-line. The newspaper industry is declining and it will go in few years and become a exclusive product to get as to people wanting them. From results you can tell that they have been going through trouble as the daily star had to cut off its prices by 50%. This is a big chunk of sales as the executive believes people will buy it because of the prices being down, Because of the newspapers being in decline this would mean competition get harder and it means that the SUN, Daily mail and Guardian would be competing to get readers, this is a good example that the audience are in power of what they can make popular and not . If the audience keep with using technology and going through new digital media it would mean that the use of newspapers will being going down as they are not being used enough as we have news, social media and can blogs on the internet.
In addition to this you could argue that the newspaper industry is going to get better as to using the digital media like the SUN and the Times having pay walls which would grow with the subscriptions the readers want to give. The only drawback would be that the use of newspapers would be less but the industries it self keep using the internet as to giving the news on there could create it to come back up as i know from my knowledge that the SUN has 3 million readers 3-5 years ago, now in 2015 it has dropped to 1.8 million readers which show that the industry is going down. However it could grow back in popularity of using it for news if the BBC put a pay wall which would most likely not happen. From the information i have gathered i believe that newspaper industry is heavily controlled by the audience as to we are the ones who pick to buy the papers and if we don't do this then they will die and the industries would need different ideas to grow again which would be using the method of technology and using a pay wall to what they would pay there average reader for a newspaper. With the newspaper industry go down there will be a specific audience which is not pleased with the decline as they are a specific target which still believe in the traditional methods. For example this would be like uses and gratification theory of the mainstreamer still sticking with the newspaper even though people use their phones. It gives hope that this can still survive or that kind of audience would have to transition .
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