Twitter to live stream NFL's Thursday night football

http://www.theguardian.com/media/2016/apr/05/twitter-stream-nfl-thursday-night-football 

Twitter users will be able to watch live Thursday night American football games after the tech company became the surprise winner in a bidding war that included Amazon and Yahoo. Ten games from the NFL’s regular season will be broadcast on Twitter, as well as in-game highlights and live pre-game interviews on its streaming platform, Periscope.The games will be available to people Twitter counts as users even if they are not registered, meaning a potential audience of 800 million. They will also be shown on TV in the US by NBC and CBS, with the remaining six Thursday night games on the NFL’s own cable channel. Verizon will also retain the US mobile rights to stream all 16 games following a deal in 2010.

1. Yahoo paid $20m to show the first NFL game of the season live online. However, US tech site Recode has reported that the new deal is worth under $10m (£7.1m), with Twitter winning despite larger rivals bidding as much as $15m.

2. A tweet from Twitter’s investor relations account saying the deal would not affect financial guidance for 2016 provided earlier this year also suggest the deal is far smaller than the combined $450m NBC and CBS paid to each broadcast five games.

3. Twitter’s reach outside the US will also have been a draw. The NFL has been pushing into markets outside the US in recent years, staging two games a year at London’s Wembley stadium with the aim of starting a franchise in the UK.

In my opinion i believe this is a good transition for twitter giving streaming services. it would be more of a use for the app and lead to mostly a specific audience who are interested in American football. Twitter is where live events unfold and is the right partner for the NFL as they take the latest step in serving fans around the world live NFL football. This is a good innovation and would lead to more steps for twitter.

Daily Mail goes nuclear over Barack Obama 'peace sign'

http://www.theguardian.com/media/2016/apr/05/daily-mail-barack-obama-peace-sign-president

In this article  Daily Mail website drew attention to the leader of the free world leading the free (and not so free) world at a Washington summit on nuclear security.  Obama gave a peace sign, as the Mail’s triple decker headline put it: “Peace out, fools! Obama plays the clown by flashing the peace sign for nuclear security summit ‘team photo’... and gets a very unimpressed look from David Cameron and bemused world leaders.”

1. It was also repeated in print: “He’s doing what? As other leaders faced the camera in Washington yesterday, David Cameron seemed unimpressed by what the president was up to. Looking sideways, the PM glared at Barack Obama as he made a peace sign with his hand.”

2. The Independent went for the more restrained: “Obama flashes peace sign during world leaders photoshoot at nuclear security summit.”

3. Except, of course, he didn’t. As helpfully shown in the video embedded below the Mail story, Obama was in fact indicating with his fingers (and saying audibly) that: “We’ve got two more folks we’re waiting on.” He may be hip, but he’s also polite and organised enough to make sure everyone gets in on the photo op.

This should not be a big story because it is just a picture and i believe this is just for a moral impact that the president is not formal or show respect and it doesnt make him look like a clown. It is just a picture and Obama being himself as to what his supporter think of him as this good hearted president wanting to help.

BBC3 hails online switch a success after Thirteen proves a hit

http://www.theguardian.com/media/2016/apr/07/bbc3s-online-switch-hailed-a-success-after-thirteen-proves-a-hit

The BBC has heralded the switch of BBC3 to an online-only service as a success after a hit drama reached similar viewing figures to a broadcast show.The channel’s new drama about the aftermath of an abduction, Thirteen has been the channel’s biggest hit on iPlayer, with 2.4 million watching since its release at the end of February, according to numbers provided by the BBC. BBC3’s highest rated show on the broadcast channel was an episode of Doctor Who spin-off Torchwood, which reached an audience of 2.5 million including seven day catchup but not iPlayer, when it was first aired in 2006. The show later drew in larger audiences when it moved first to BBC2 and then BBC1.

1. 2.3 million who watched the Christmas special of Sherlock on iPlayer in January. However, 8.4 million people also tuned into the broadcast on BBC1 on New Year’s Day.

2. 1 million people tuning into one-off drama Murdered by my Father was significantly behind the 3.5 million who tuned in on iPlayer to watch its predecessor Murdered by my Boyfriend.

3. The BBC Trust approved plans to take BBC3 of the airwaves in November in a move that will save the corporation £30m a year. The channel has retained a budget of £30m, around £6m of which will be spent on short-form programming. The bulk of BBC3’s long-form original commissions will also air on BBC1 or BBC2 after debuting online.

4. The BBC did not say whether BBC3 content was still reaching the 11.2 million people a week who tuned into the channel when it was broadcast.

This is the start of BBC3 online and should be excited that they're shows that can be watched which are new or old. This would be giving more of a different option for audiences who would want to use different devices and you can still watch ony TV if have a smart TV which gives the user everything a digital device would by having apps. It is a good start for BBC and should be expecting more from them.

MEST3 mock exam - Learner Response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

Section A
More detail needed

Personal identity needs to be expanded on

Make sense

Section B
Where is the news case study? We spent 15 weeks studying it!

Where are the examples? theories?

Some good points in  there to build on but a lot  of work to do before the real thing

2) Read through the mark scheme. Pay particular attention to page 9 that has suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?

Q1: Faster editing, Identification developed via montage celebrating universality of marriage and soundtrack.

Q2: Identity and control representations

Q3: Demographic targeting

3) Now look at page 15 of the mark scheme. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?

Q7: Individual freedom

4) Read the Examiner's Report in full. For each question, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper.

Q1: I believe i did poor on this and would need to improve on my media terminology as with Diegetic and non-digetic. i gave points which would give me a mark however, this would not be in detail as in not giving an example and the effect of this. Next time i would need to work on the depth and media terminology as to how it gives the effect to the audience and what message it is sending.

Q2: I did bad in this question too, giving points but not explaining them widely. I would be needing to link to personal identity but gave very vague points on this. next time i would be wanting to work on giving the detail into identity and the effects on the two videos shown. I need to read my work carefully because i don't make sense in one paragraph about the theory uses and gratification.

Q3: i believe this was a hard question and did the same by giving points about demographics but didn't exceed to any other points as to advertising they did in the videos. i believe next time i would need to bring my own digital news stories and bring more points. This would be because of my time management which would need to be worked on.

Q7: I believe i did bad in this and need to work on my time management. i gave good points as to linking with my case study but i believe i needed more theory, media terminology and depth within my answers. Next time i would need to work with time and try to atleast focus more on section B as it does hold most of the marks.

5) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs (depending on the number of marks).

Question 1: Contrast the techniques used by each product to communicate its message

With the first advert from Google Nexus 5 gives a viewpoint of a photographer this would be showing the different environments where the camera can be used. it gives the features of slow motion and video recording in difficult lighting. The message it gives is that its unique phone which can ergonomically fit with the user and can take pictures in the most difficult atmospheres. This is different to the second text which is very fast editing giving a fast pace to the audience's eye. It gives this effect as to the text being shown and making the audience think as to our identity. For example it gives the text on different people faces as to what our name is or what our height is. it communicates the message that we are unique and if we really know the question of who we are. However there are similarities with the texts on the nexus 5 advert but it is a normal pace with simple text which communicates the message of the different places where the phone can be used and how it can be used as to messaging and social networking.

Both of the text give a similarity with being social as to data being taken from people. It is both communicating people to be part of a group. for example Nexus is giving the persuasion to be part of the technology and the Bluefish video is giving the option to be part of a religious belief. They both give different people in the adverts who are different in age as to the girl in the Nexus advert and the different faces in the Bluefish ad. This communicates the message that it appeals to all different people and that no matter what age or nationality any body would interested in the phone or can choose what they want to have a belief in. The techniques used in each product is similar in some ways as to being social and the idea of having big bold text to give audience idea to questions themselves. There are also differences as to identification being developed as to the celebration of universality of marriage shown by the homosexual couple. this would be the effect of the nexus communicating the message to the audience that it can be used in any happy environment and that we are in an era of no judgement anymore.

For example the Nexus is given in different locations and different kind of cultures and gives the message that its for anybody. This would be by the fact it gives the idea of self realisation as to audience believe they should get this product not only because how good it is but how the industry want to be shown and represented as they give their message of being a business which will sell to anyone and doesn't judge. This would also be by the catchy soundtrack with the Non-diegetic sounds and the whistling noise which communicates the message of happiness and Diegetic sounds of people being happy which communicates that with this phone we should be recording moment like that and save them.  Finally there are similarities and differences with these two texts but they give the message of self-realisation hugely as to audience wondering if they want the phone for the Nexus and if they want to change belief. This is an effect because it is making audience contemplate what they want to do which is important as it is creating a desire for the nexus and a question of who they are for the Bluefish video using the techniques of texts and images. For example the different places in the nexus advert and the text with the Bluefish advert.

Guardian Media Group to cut 250 jobs in bid to break even within three years

http://www.theguardian.com/media/2016/mar/17/guardian-media-group-to-cut-250-jobs

Publisher of the Guardian and Observer says it hopes cuts, which include target of 100 editorial roles, will all be voluntary. The article explains Guardian Media Group is planning to cut 250 jobs including 100 in editorial  and to restructure the less profitable parts of the company in a bid to break even within three years. As part of plans to cut operating losses, which amounted to £58.6m in the year to the end of March, the Guardian and Observer publisher is to give up its ambitions to turn the Midlands Goods Shed, a former train depot, into a large events space and will restructure the less profitable parts of the business.In total, the UK workforce is expected to be cut by 18%, or 310 jobs, as about 60 positions in both commercial and editorial remain unfilled. The company hopes all cuts will be made by voluntary redundancies.

1. All proposals were presented to staff representatives on Thursday, with the consultation exercise set to last for eight weeks. Voluntary redundancy terms are set to be agreed with unions in the coming weeks.

2. In January, the Guardian unveiled a three-year plan that aimed to break even at an operating level by 2018/19 by focusing on new revenue streams and a new membership proposal as well as a 20% overall reduction in the cost base.

3. Print advertising fell sharply in the year by an estimated 25%, and although the Guardian beat this market average, the decline was not offset by digital revenues. The business spent almost £80m in cash in the year to the end of March although the cash and investment fund, boosted by the sale of various assets including its stake in Trader Media Group in 2014, stood at £740m in January, down from £838.3m last July.

In my opinion i believe that with the advancement of digital information there would to be cuts because of this as to the use of digital media. This would be because of the use as to in the guardian it is not popular and they should make the cuts. I believe that this would be sad for the workers in the news industry but the industry would need to survive. The advantage for the guardian is that they are saving money and can use for their next innovations in the future.

Independent, Mirror, Express and Star suffer sharp fall in traffic

 http://www.theguardian.com/media/2016/mar/17/independent-mirror-express-and-star-suffer-sharp-fall-in-traffic

Decline across all UK press, except Sun and Guardian, follows coverage of David Bowie and Alan Rickman deaths earlier in year which boosted visitor. The Independent, Mirror and both of Richard Demond’s titles, the Express and Daily Star, suffered sharp falls in daily traffic in February, as most of the UK’s press saw declines in online visitors.The article looks into the  decline follows a surge in digital readership between December traditionally a weak month due to holidays and January during which coverage of the deaths of David Bowie and Alan Rickman will have attracted international readers. Only the Sun, which dropped its paywall at the end of November, and the Guardian recorded increases in daily average visitors during the month, according to the latest Audit Bureau of Circulations figures published on Thursday.

1. Average daily browsers

Advertisement

MailOnline 14,383,578 (-2.55%)
theguardian.com 8,872,392 (1.23%)
Telegraph 4,328,890 (-6.13%)
Mirror Group Nationals 4,195,021 (-13.01%)
The Independent 2,921,273 (-12.31%)
The Sun 2,046,792 (7.16%)
Metro 1,188,978 (-16.16%)
express.co.uk 1,176,494 (-15.94%)
dailystar.co.uk 685,769 (-23.92%)
Evening Standard 479,367 (-4.53%)
Print Circulation
The Sun 1,741,838 (-2.53%)
Daily Mail 1,562,361 (-1.71%)
Metro 1,347,505 (-0.04%)
Evening Standard 902,005 (0.4%)
Daily Mirror 791,839 (-2.14%)
The Daily Telegraph 472,936 (0.19%)
Daily Star 472,869 (0.53%)
Daily Express 413,140 (1.09%)
The Times 402,752 (-0.35%)
i 269,628 (-0.82%)
Financial Times 195,515 (-1.37%)
Daily Record 174,525 (-1.34%)
The Guardian 161,152 (-1.83%)
The Independent 54,187 (-1.82%)

2.  The Independent’s fall in average unique readers will be especially concerning as the paper is moving to a digital only future when it scraps its print editions this month. On Wednesday the independent launched a new subscription app costing £12.99.

3.  All the major national newspaper sites experienced year-on-year growth except Mail Online, which was down slightly by 2.2% but is still by far the largest site with an average of 14.4m unique browsers a day.

My opinion i believe that the newspaper industry by surviving should just have a online dgital media source as well.  I would also recommend them to get money from advertisements online as well which  would make it still survive as to promoting different adverts and it would run the newspaper online. They should be reporting the popular news to people such as celebrities or looking into what people would be interested in as to other than politics as well. If this cant be done then newspaper industry will go down.

Independent NDM case study: Up-to-the-minute web research

http://www.theguardian.com/film/2015/dec/15/paramount-hasbro-gi-joe-toy-movie-universe



Paramount Pictures and Hasbro announced a new deal that will see the studio and Allspark Pictures, Hasbro’s film label, build a similar cross-property onscreen universe, featuring popular characters from five of the toy company’s brands: GI Joe, Micronauts, Visionaries, Mask (Mobile Armored Strike Kommand) and ROM. Brad Grey, Paramount chairman and CEO, said in a statement: “Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”A fifth Transformers film is planned for release in 2017, with star Mark Wahlberg returning to the franchise. Director Michael Bay has yet to confirm his participation.As for the GI Joe films, a third was announced in 2013, but’s it’s unknown whether this new deal will change those plans.

http://www.theguardian.com/film/2016/jan/21/terminator-sequel-paramount-removed-2017-release-schedule


scheduled a new Terminator 3 for June 2018, as North American rights to the franchise would revert to series creator James Cameron in 2019. The studio is now pinning its franchise hopes on the continuation of the Star Trek, Mission: Impossible and Transformers films. This year will also see a reimagining of video horror The Ring, hope for some JJ Abrams’ magic in spin-off 10 Cloverfield Lane and Jack Reacher: Never Go Back.The studio is also hoping its Baywatch adaptation will appeal to younger audiences unfamiliar with the original, bringing in Zac Efron as Johnson’s co-star.global pick-up (it made around $350m outside the US) meant that a new Terminator 2 still seemed like a possibility.

http://www.theguardian.com/film/2015/oct/20/netflix-film-studios-lawsuit-song-captioning-deaf-skyfall


Netflix and film studios face lawsuit over song captioning for deaf, The streaming service, Disney, Fox, Universal, Warner Bros and Paramount have been accused of discrimination against the deaf for failing to caption songs in films such as Skyfall. Studios including Disney, Netflix, Fox, Universal, Warner Bros and Paramount have been hit with a lawsuit accusing the companies of discrimination against the deaf and hearing impaired, according to the Wrap.The suit alleges that films advertised by the studios with the option of captions or subtitles are incomplete as song lyrics are not included. “While the dialogue of some movies or shows are indeed fully subtitled, the practice of not subtitling song/music lyrics is frustratingly widespread,

The complainants cited the Captain America films, Selma and Skyfall as recent examples of films that have included incomplete captioning. The studios have yet to comment on the suit, though it’s thought that the tendency to remove lyrics from captioning is due to a successful lawsuit against Disney in 1992, which claimed that reproduction of lyrics for their sing-a-long VHS tapes was a breach of copyright. Traditionally extra permissions are required from the song’s rights holder for the use of lyrics on-screen. “It is encouraging to see the issue of incomplete captioning in popular, mainstream films has been highlighted,” said Dr Terry Riley, chairman of the British Deaf Association. “We believe that anyone who purchases a cinema ticket should have full access and this includes captions. The cost of the subtitles is minimal and far outweighs any potential loss of income”.

http://www.theguardian.com/film/2015/jun/24/channing-tatum-gi-joe-rise-of-cobra-forced-studio


Channing Tatum has said he was forced to star in toy-themed blockbuster GI Joe: the Rise of Cobra after signing a three-picture deal early in his career, prior to finding wider fame with Magic Mike. The 35-year-old actor, who was named as the second-highest-paid actor in the world in 2013, told US radio DJ Howard Stern he was told in no uncertain terms by Paramount to take the title role or risk legal reprisals. “Look, I’ll be honest. I fucking hate that movie. I hate that movie,” said Tatum, who is currently promoting sequel Magic Mike XXL.

 “I was pushed into doing that movie. From Coach Carter, they signed me to a three-picture deal … They give you the contract and they go, ‘Three-picture deal, here you go.’ And as a young [actor], you’re like, ‘Oh my god, that sounds amazing, I’m doing that!’“Time goes by and you get other jobs and you’re building your quote and you have a dream job you want to do. And … the studio calls up and they’re like, ‘Hey, we got a movie for you, we’re going to send it to you.’ And they send it to you, and it’s GI Joe.“And I love GI Joe: ‘Can I play Snake Eyes?’ And they’re like, ‘No, you’re not playing Snake Eyes, you’re playing GI Joe.’”

Tatum added: “The script wasn’t any good … And I didn’t want to do something that I … was a fan of since I was a kid and watched every morning growing up — and didn’t want to do something that was, one, bad and, two, I just didn’t know if I wanted to be GI Joe.”Asked if there might have been a way to avoid taking on the movie, Tatum replied: “No option: ‘You’re doing this or we’re gonna sue you.’”

http://www.theguardian.com/film/2014/aug/26/shutter-island-hbo-tv-series-martin-scorsese



The hit Martin Scorsese film starring Leonardo DiCaprio is to be developed into a TV series, with Scorsese directing the pilot episode, and Dennis Lehane writing the script. HBO and Paramount are teaming up to produce a TV version of Martin Scorsese’s 2010 film Shutter Island, Deadline reports. The film, starring Leonardo DiCaprio as a US marshal investigating the disappearance of a psychiatric patient from an island hospital, was a classy chiller that grossed nearly $300m worldwide. The series, tentatively named Ashecliffe after the hospital the film is set in, would be a prequel, exploring the stories of its founders.Scorsese is in line to direct the pilot episode, which will be scripted by Dennis Lehane, the crime writer who wrote the novel that Shutter Island is based on Lehane also wrote Mystic River and Gone Baby Gone, each of which were also adapted into films.

http://www.theguardian.com/media/mediamonkeyblog/2014/apr/11/the-truman-show-paramount-jim-carrey-tv-series



Monkey isn't quite sure how to explain this one, but rumours abound that Paramount is planning to turn its Jim Carrey hit The Truman Show into a television series. So, that's a TV series about a film about a TV series … or something. This follows news that Fargo is also set to be made into a small-screen venture. Paramount executive Amy Powell told US blog The Wrap: "We have three buckets of content we're looking at which has been around for over 100 years." It's a bit early for Monkey to be thinking about looking at the 100-year-old contents of a bucket, but it goes some way to explaining where some programme-makers might get their ideas from.